What Skills Do You Need to Be an Email Marketing Specialist?

What Skills Do You Need to Be an Email Marketing Specialist?

Digital Marketing Careers, Education and Training, Email Marketing, Marketing, Marketing Automation, Sales
There is a significant amount of potential in utilizing email marketing. There is potential for building relationships with clients and creating new ones. Additionally, it can help to increase engagement and ROI for businesses small and large. So what kind of skills are necessary to become a specialist in this area? Creativity Imagine you are receiving over 100 emails per day. Many of those emails may require a response, and others may come from various subscriptions. The subject line as well as the preheader (what is shown under the subject line from the inbox point of view) is going to have to grab the attention of your audience. It is important to include a significant welcome or an offer to your potential consumer in the subject line. Avoid using a…
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How to Get Started on Hootsuite

How to Get Started on Hootsuite

Analytics, content, content marketing, Marketing, social media
If you are looking to boost engagement, connect with your followers, and enhance the way that you post your content, it is time to get familiar with Hootsuite. Hootsuite allows you to connect to all of your networking platforms and manage postings, as well as schedule your postings and add them to your calendar. You can connect to LinkedIn, Facebook, Instagram, YouTube, and Twitter. Once your social networks are connected, the possibilities are endless! I will be walking you through step-by-step how to get started on Hootsuite, as well as outlining some of the benefits of the platform’s many features. Getting Connected to Networks and Streams Start by clicking on your profile in the bottom left-hand corner and then click “connect social networks”. Once you are logged into any social…
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How to Get Started on Canva

How to Get Started on Canva

content, content marketing, Design, Marketing, social media, Video
Canva is a great platform for design and content creation. With lots of free, pre-built content, it allows you to be innovative and informative with your marketing ideas. With Canva, you can design basically anything, such as documents, videos, or posters. I am going to take you through some of the basics of Canva so that you feel prepared to get creative, as well as prepare engaging content. Creating an Account on Canva Start by opening up Canva. This is where you will choose how you would like to sign up. The home page shows you various categories to start a project in. Such as social media, presentations, and marketing! Starting a Project using Templates I am going to design a presentation for this example, but Canva offers limitless options…
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Influencer Marketing

Influencer Marketing

Event Marketing, Marketing, social media
Influencer marketing has the potential to become one of the next big things in digital marketing. If you’re unfamiliar with the term influencer marketing, there’s still a chance you’ve come across it a time or two. Influencing marketing is a form of marketing that focuses on using an individual or company that has a large platform and social influence to drive a brand’s message to a large following. In essence, influencer marketing is thriving off the popularity or social influence that one may have. Influencers range from popular athletes to people who have become famous on Youtube. Social media continues to grow and gain new users every day and it won’t slow down anytime soon. Popular bloggers are becoming more influential as of recently, they seem to have a lot…
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