customer relationship management Archives - Follow Your Arrow Marketing

08Oct 2022 by Raegan Hatfield

What Does an Email Marketing Consultant Do?

Analytics, content marketing, customer relationship management, Email Marketing, Marketing, Marketing Consulting

When running a business, it is essential to keep the needs of your consumer in mind. You may know the "why" of your business, but you are unsure of how to communicate that with your client base. Email is the most effective channel for marketing, and there are specialists who help businesses improve their marketing efforts. An email marketing consultant has the job of strategizing and optimizing content to improve engagement, as well as ROI. More specifically, email marketing consultants: CopywriteManage & edit outgoing email processesAnalyzes digital footprints Copywriting Copywriting is the process of writing text for the purpose of advertising or marketing. In this case, the marketing is done through email. An email marketing consultant can define the mission of the business through these emails, without seeming too desperate…

23Sep 2020 by Robyn Hatfield

Pros and Cons of the Top Apps for Small Businesses

Account Based Marketing (ABM), Affiliate Marketing, customer relationship management, Marketing, Marketing Automation

One of the best accounting apps on the market for small businesses is QuickBooks, and it is a game-changer for small accounting firms. The pros of using QuickBooks is that the app can use GPS to automatically track the miles a work vehicle uses. This ensures that the employee can be compensated for the right amount for their work, and tracks the employee’s location in real-time. For example, a real estate business would find this feature particularly beneficial, because most of the time they are on traveling for leads. Another great benefit of using QuickBooks is that employers can accept, set up, and sign estimates for customers even when they are out of the office. One drawback of using QuickBooks is the lack of some business and industry-specific features. For…

02Aug 2018 by Robyn Hatfield

Marketing Automation: How to Bring Sales & Marketing Together

CRM, customer relationship management, Marketing Automation

Marketing automation is all the buzz these days. Companies and organizations are beginning to see the value. If implemented and executed correctly, it can be one of the most beneficial and profitable marketing tactics you can use. One of the key benefits to marketing automation is the alignment of the sales and marketing teams. We all know the struggle between marketing and sales. While the end goal should be the same, the sales team and the marketing team usually are at odds with each other. Marketing Automation is a great way to integrate the sales and marketing teams. Marketing automation helps sales and marketing create the same end goals. As discussed in the Marketing Automation article on Robynhatfield.com, a key part of marketing automation is the CRM or Customer Relationship Management tool. …