Marketing Automation Archives - Follow Your Arrow Marketing

10Dec 2022 by Raegan Hatfield

Comparing Popular Email Marketing Software

When you search for "email marketing software", what pops up? AWeber, ActiveCampaign, and MailChimp are just a few of the most well-known platforms utilized by businesses. But what kind of services do they offer for email marketing? The most common features are email templates, personalized automation, and integrations. Before we begin discussing all the features that these platforms provide, let me clarify a few standard features and what they mean: Drag-and-drop design templates are going to be best for those who are not specialized in editing, and for those looking for a quick and easy setup for emails.A landing page is designed for you and your client, allowing your client to open a link in your email and then "land" on your website. It makes it easy to track conversions…

30Jul 2022 by Raegan Hatfield

What Skills Do You Need to Be an Email Marketing Specialist?

Digital Marketing Careers, Education and Training, Email Marketing, Marketing, Marketing Automation, Sales

There is a significant amount of potential in utilizing email marketing. There is potential for building relationships with clients and creating new ones. Additionally, it can help to increase engagement and ROI for businesses small and large. So what kind of skills are necessary to become a specialist in this area? Creativity Imagine you are receiving over 100 emails per day. Many of those emails may require a response, and others may come from various subscriptions. The subject line as well as the preheader (what is shown under the subject line from the inbox point of view) is going to have to grab the attention of your audience. It is important to include a significant welcoming or an offer to your potential consumer in the subject line. Avoid using a…

23Sep 2020 by Robyn Hatfield

Pros and Cons of the Top Apps for Small Businesses

Account Based Marketing (ABM), Affiliate Marketing, customer relationship management, Marketing, Marketing Automation

One of the best accounting apps on the market for small businesses is QuickBooks, and it is a game-changer for small accounting firms. The pros of using QuickBooks is that the app can use GPS to automatically track the miles a work vehicle uses. This ensures that the employee can be compensated for the right amount for their work, and tracks the employee’s location in real-time. For example, a real estate business would find this feature particularly beneficial, because most of the time they are on traveling for leads. Another great benefit of using QuickBooks is that employers can accept, set up, and sign estimates for customers even when they are out of the office. One drawback of using QuickBooks is the lack of some business and industry-specific features. For…

30Jul 2020 by Robyn Hatfield

How to Use LinkedIn InMail to Get Clients

Email Marketing, Marketing, Marketing Automation, Network Marketing, Networking, social media

What is InMail? Before we dive into HOW to use LinkedIn InMail, let’s discuss what it is. We know that LinkedIn is a networking platform where you can connect with other like-minded professionals, search for employment opportunities, or recruit new employees. It can also be used to reach out to potential clients who you are not already connected with. InMail is a premium, paid service of LinkedIn which is similar to email or messenger. Although you can connect with users on LinkedIn by commenting or liking a post, many times you will only see those that are in your Level 1 Connection, so using InMail is the only way to directly engage with them. InMail Plans and Pricing LinkedIn Premium gives you 5 InMails each month. A LinkedIn Sales Navigator…

16Jul 2020 by Robyn Hatfield

Improve Your Email Marketing with These New Tools!

Email Marketing, Marketing, Marketing Automation, Network Marketing

Mail Genius This tool helps keep your emails out of a customer’s spam folder, and in their inbox, and is compatible with every major email provider. Just enter an email address and click to see the results. It is 100% free and no sign up is required. Litmus Each time you send that new email campaign, there are factors that can impact your email rendering. Litmus helps to determine those factors and helps you overcome those challenges. Customers state that it has saved them 30-60 minutes per email build. This is valuable time that can be spent elsewhere in your business. Lead Pages Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. It allows you to…