26Sep 2018 by Robyn Hatfield

19 of the Best Small Business Applications for 2018

CRM, Email Marketing, Marketing Automation, Uncategorized
Do you have a favorite application for your small business? We have MANY favorites! From organization tools to scheduling to collaboration and automation, these tools will help your business be more efficient and effective! This is an updated post from a previous post in 2016.  We just added some new favorites! Here's our favorite 2018 Applications and Programs for Small Business! ActiveCampaign - ActiveCampaign has moved to the top of the list.  It's our FAVORITE marketing automation, email marketing, and light CRM platform.  Learn more about ActiveCampaign. HootSuite - Hootsuite is a scheduling and monitoring application for social media.  You are able to post across many different platforms as well as monitor mentions, tags, etc. on many different social media sites.  Just remember though:  you still need to log in to…
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02Aug 2018 by Robyn Hatfield

Marketing Automation: How to Bring Sales & Marketing Together

CRM, customer relationship management, Marketing Automation
Marketing automation is all the buzz these days.  Companies and organizations are beginning to see the value.  If implemented and executed correctly, it can be one of the most beneficial and profitable marketing tactics you can use.  One of the key benefits to marketing automation is the alignment of the sales and marketing teams. We all know the struggle between marketing and sales.  While the end goal should be the same, the sales team and the marketing team usually are at odds with each other.  Marketing Automation is a great way to integrate the sales and marketing teams. Marketing automation helps sales and marketing create the same end goals. As discussed in the Marketing Automation article on Robynhatfield.com, a key part of marketing automation is the CRM or Customer Relationship Management tool. …
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