Blog - Follow Your Arrow Marketing

16Jun 2022 by Raegan Hatfield

How to Get Started on Hootsuite

Analytics, content, content marketing, Marketing, social media

If you are looking to boost engagement, connect with your followers, and enhance the way that you post your content, it is time to get familiar with Hootsuite. Hootsuite allows you to connect to all of your networking platforms and manage postings, as well as schedule your postings and add them to your calendar. You can connect to LinkedIn, Facebook, Instagram, YouTube, and Twitter. Once your social networks are connected, the possibilities are endless! I will be walking you through step-by-step how to get started on Hootsuite, as well as outlining some of the benefits of the platform’s many features. Getting Connected to Networks and Streams Start by clicking on your profile in the bottom left-hand corner and then click “connect social networks”. Once you are logged into any social…

15Jun 2022 by Raegan Hatfield

How to Get Started on Canva

content, content marketing, Design, Marketing, social media, Video

Canva is a great platform for design and content creation. With lots of free, pre-built content, it allows you to be innovative and informative with your marketing ideas. With Canva, you can design basically anything, such as documents, videos, or posters. I am going to take you through some of the basics of Canva so that you feel prepared to get creative, as well as prepare engaging content. Creating an Account on Canva Start by opening up Canva. This is where you will choose how you would like to sign up. The home page shows you various categories to start a project in. Such as social media, presentations, and marketing! Starting a Project using Templates I am going to design a presentation for this example, but Canva offers limitless options…

10Dec 2022 by Raegan Hatfield

Comparing Popular Email Marketing Software

Marketing, Marketing Automation

When you search for "email marketing software", what pops up? AWeber, ActiveCampaign, and MailChimp are just a few of the most well-known platforms utilized by businesses. But what kind of services do they offer for email marketing? The most common features are email templates, personalized automation, and integrations. Before we begin discussing all the features that these platforms provide, let me clarify a few standard features and what they mean: Drag-and-drop design templates are going to be best for those who are not specialized in editing, and for those looking for a quick and easy setup for emails.A landing page is designed for you and your client, allowing your client to open a link in your email and then "land" on your website. It makes it easy to track conversions…

05Nov 2022 by Raegan Hatfield

A/B Testing in Email Marketing: What To Test & How To Do It

content marketing, Email Marketing, Marketing, Uncategorized

A/B testing can be extremely useful in finding what works best for your email marketing strategy. A/B testing can be defined as a comparison metric, where you send out two varying samples of content and compare performance side-by-side. This could be measured through click rates, open rates, conversion rates, or anything you're looking to achieve more of. Improving your content in this manner can help improve metrics on other social channels as well! The whole point is to receive more engagement from your client base. Things You Can Test: Call to Action (CTA) Your call to action is going to be what drives revenue. Without that call to action, your clients or customers will only view your information and nothing more. Testing what statements or CTA buttons are most effective…

11Oct 2022 by Raegan Hatfield

What is the Price of Email Marketing Services?

Email Marketing, Marketing, Marketing Consulting

Email marketing services can vary in pricing. When considering the value these services provide to businesses, you can expect a wide range of fees depending on the size of your business. The price can also depend on the chosen platform, the services' various features, or the professional. These services include sending newsletters to your email list, creating an email list, or creating responsive email templates. Let's start by taking a look at some pricing examples from some marketing service platforms. For example, ActiveCampaign has a pricing bracket with 3 marketing and CRM services plans. These plans vary in price and are charged yearly. You would be able to adjust the number of contacts that your business has and select a plan from there, or you could get a more customized…

08Oct 2022 by Raegan Hatfield

What Does an Email Marketing Consultant Do?

Analytics, content marketing, customer relationship management, Email Marketing, Marketing, Marketing Consulting

When running a business, it is essential to keep the needs of your consumer in mind. You may know the "why" of your business, but you are unsure of how to communicate that with your client base. Email is the most effective channel for marketing, and there are specialists who help businesses improve their marketing efforts. An email marketing consultant has the job of strategizing and optimizing content to improve engagement, as well as ROI. More specifically, email marketing consultants: CopywriteManage & edit outgoing email processesAnalyzes digital footprints Copywriting Copywriting is the process of writing text for the purpose of advertising or marketing. In this case, the marketing is done through email. An email marketing consultant can define the mission of the business through these emails, without seeming too desperate…

30Jul 2022 by Raegan Hatfield

What Skills Do You Need to Be an Email Marketing Specialist?

Digital Marketing Careers, Education and Training, Email Marketing, Marketing, Marketing Automation, Sales

There is a significant amount of potential in utilizing email marketing. There is potential for building relationships with clients and creating new ones. Additionally, it can help to increase engagement and ROI for businesses small and large. So what kind of skills are necessary to become a specialist in this area? Creativity Imagine you are receiving over 100 emails per day. Many of those emails may require a response, and others may come from various subscriptions. The subject line as well as the preheader (what is shown under the subject line from the inbox point of view) is going to have to grab the attention of your audience. It is important to include a significant welcoming or an offer to your potential consumer in the subject line. Avoid using a…