How to Get Started on Hootsuite

How to Get Started on Hootsuite

Analytics, content, content marketing, Marketing, social media
If you are looking to boost engagement, connect with your followers, and enhance the way that you post your content, it is time to get familiar with Hootsuite. Hootsuite allows you to connect to all of your networking platforms and manage postings, as well as schedule your postings and add them to your calendar. You can connect to LinkedIn, Facebook, Instagram, YouTube, and Twitter. Once your social networks are connected, the possibilities are endless! I will be walking you through step-by-step how to get started on Hootsuite, as well as outlining some of the benefits of the platform’s many features. Getting Connected to Networks and Streams Start by clicking on your profile in the bottom left-hand corner and then click “connect social networks”. Once you are logged into any social…
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How to Get Started on Canva

How to Get Started on Canva

content, content marketing, Design, Marketing, social media, Video
Canva is a great platform for design and content creation. With lots of free, pre-built content, it allows you to be innovative and informative with your marketing ideas. With Canva, you can design basically anything, such as documents, videos, or posters. I am going to take you through some of the basics of Canva so that you feel prepared to get creative, as well as prepare engaging content. Creating an Account on Canva Start by opening up Canva. This is where you will choose how you would like to sign up. The home page shows you various categories to start a project in. Such as social media, presentations, and marketing! Starting a Project using Templates I am going to design a presentation for this example, but Canva offers limitless options…
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8 Steps to Set Up YouTube Ads

8 Steps to Set Up YouTube Ads

Affiliate Marketing, content, content marketing, Video
Did you know that YouTube is one of the world’s largest marketing platforms, with over 2 billion users each month? With just a few easy steps, you can learn how to create a video ad that will reach numerous prospects daily. Before you begin, you need to establish a goal for your ad. Who are you trying to reach? Are you looking for increased sales, brand awareness, or brand loyalty? By determining this beforehand, you will save yourself hours of time and valuable money when you reach the correct audience.  Step 1: Link Your Google AdWords Account to Your YouTube Channel Either login to your Google AdWords account (or see the link above to learn more and create one). Next, select the “tools” icon. Under the dropdown, select “SETUP” and…
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What is Content Marketing & Why Do You Need to Do It?

What is Content Marketing & Why Do You Need to Do It?

content, content marketing, Marketing
If you own a business of any kind, you know that a successful marketing plan is one of the key components to thriving sales. Traditional marketing techniques are becoming more obsolete, so it is imperative to stay on top of the changing landscape to determine how to best get your product/service in front of potential customers. This is where content marketing can help. According to the Content Marketing Institute, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.  There are many benefits to content marketing, but today we will cover three of the biggest and most valuable: increased sales, cost effectiveness, and building a more…
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How Do You Get Started With Content Marketing?

Article Writing, blog, content, content marketing, Marketing
We have heard it for several years now, “Content is King.”  Content gives you the ability to create value, create expertise, and create your company’s image. You get to create the story.  You have the voice to share information about your company, your why, your industry, your products and so much more. What is included in content marketing?  Content is anything and everything you put out into the world (digitally or otherwise).  Blogs, websites, papers, articles, social media posts, videos, audios (including podcasts) and more.  The great thing about content marketing is you can share it in the format that best works for you, your audience, and for the topics, you are covering. How do you get started in content marketing? You will want to start with a plan.  This…
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