content marketing Archives - Follow Your Arrow Marketing

05Nov 2022 by Raegan Hatfield

A/B Testing in Email Marketing: What To Test & How To Do It

content marketing, Email Marketing, Marketing, Uncategorized

A/B testing can be extremely useful in finding what works best for your email marketing strategy. A/B testing can be defined as a comparison metric, where you send out two varying samples of content and compare performance side-by-side. This could be measured through click rates, open rates, conversion rates, or anything you're looking to achieve more of. Improving your content in this manner can help improve metrics on other social channels as well! The whole point is to receive more engagement from your client base. Things You Can Test: Call to Action (CTA) Your call to action is going to be what drives revenue. Without that call to action, your clients or customers will only view your information and nothing more. Testing what statements or CTA buttons are most effective…

08Oct 2022 by Raegan Hatfield

What Does an Email Marketing Consultant Do?

Analytics, content marketing, customer relationship management, Email Marketing, Marketing, Marketing Consulting

When running a business, it is essential to keep the needs of your consumer in mind. You may know the "why" of your business, but you are unsure of how to communicate that with your client base. Email is the most effective channel for marketing, and there are specialists who help businesses improve their marketing efforts. An email marketing consultant has the job of strategizing and optimizing content to improve engagement, as well as ROI. More specifically, email marketing consultants: CopywriteManage & edit outgoing email processesAnalyzes digital footprints Copywriting Copywriting is the process of writing text for the purpose of advertising or marketing. In this case, the marketing is done through email. An email marketing consultant can define the mission of the business through these emails, without seeming too desperate…

16Jun 2022 by Raegan Hatfield

How to Get Started on Hootsuite

Analytics, content, content marketing, Marketing, social media

If you are looking to boost engagement, connect with your followers, and enhance the way that you post your content, it is time to get familiar with Hootsuite. Hootsuite allows you to connect to all of your networking platforms and manage postings, as well as schedule your postings and add them to your calendar. You can connect to LinkedIn, Facebook, Instagram, YouTube, and Twitter. Once your social networks are connected, the possibilities are endless! I will be walking you through step-by-step how to get started on Hootsuite, as well as outlining some of the benefits of the platform’s many features. Getting Connected to Networks and Streams Start by clicking on your profile in the bottom left-hand corner and then click “connect social networks”. Once you are logged into any social…

15Jun 2022 by Raegan Hatfield

How to Get Started on Canva

content, content marketing, Design, Marketing, social media, Video

Canva is a great platform for design and content creation. With lots of free, pre-built content, it allows you to be innovative and informative with your marketing ideas. With Canva, you can design basically anything, such as documents, videos, or posters. I am going to take you through some of the basics of Canva so that you feel prepared to get creative, as well as prepare engaging content. Creating an Account on Canva Start by opening up Canva. This is where you will choose how you would like to sign up. The home page shows you various categories to start a project in. Such as social media, presentations, and marketing! Starting a Project using Templates I am going to design a presentation for this example, but Canva offers limitless options…

14Aug 2020 by Robyn Hatfield

8 Steps to Set Up YouTube Ads

Affiliate Marketing, content, content marketing, Video

Did you know that YouTube is one of the world’s largest marketing platforms, with over 2 billion users each month? With just a few easy steps, you can learn how to create a video ad that will reach numerous prospects daily. Before you begin, you need to establish a goal for your ad. Who are you trying to reach? Are you looking for increased sales, brand awareness, or brand loyalty? By determining this beforehand, you will save yourself hours of time and valuable money when you reach the correct audience. Step 1: Link Your Google AdWords Account to Your YouTube Channel Either login to your Google AdWords account (or see the link above to learn more and create one). Next, select the “tools” icon. Under the dropdown, select “SETUP” and…