Email Marketing Archives - Follow Your Arrow Marketing

05Nov 2022 by Raegan Hatfield

A/B Testing in Email Marketing: What To Test & How To Do It

content marketing, Email Marketing, Marketing, Uncategorized

A/B testing can be extremely useful in finding what works best for your email marketing strategy. A/B testing can be defined as a comparison metric, where you send out two varying samples of content and compare performance side-by-side. This could be measured through click rates, open rates, conversion rates, or anything you're looking to achieve more of. Improving your content in this manner can help improve metrics on other social channels as well! The whole point is to receive more engagement from your client base. Things You Can Test: Call to Action (CTA) Your call to action is going to be what drives revenue. Without that call to action, your clients or customers will only view your information and nothing more. Testing what statements or CTA buttons are most effective…

11Oct 2022 by Raegan Hatfield

What is the Price of Email Marketing Services?

Email Marketing, Marketing, Marketing Consulting

Email marketing services can vary in pricing. When considering the value these services provide to businesses, you can expect a wide range of fees depending on the size of your business. The price can also depend on the chosen platform, the services' various features, or the professional. These services include sending newsletters to your email list, creating an email list, or creating responsive email templates. Let's start by taking a look at some pricing examples from some marketing service platforms. For example, ActiveCampaign has a pricing bracket with 3 marketing and CRM services plans. These plans vary in price and are charged yearly. You would be able to adjust the number of contacts that your business has and select a plan from there, or you could get a more customized…

08Oct 2022 by Raegan Hatfield

What Does an Email Marketing Consultant Do?

Analytics, content marketing, customer relationship management, Email Marketing, Marketing, Marketing Consulting

When running a business, it is essential to keep the needs of your consumer in mind. You may know the "why" of your business, but you are unsure of how to communicate that with your client base. Email is the most effective channel for marketing, and there are specialists who help businesses improve their marketing efforts. An email marketing consultant has the job of strategizing and optimizing content to improve engagement, as well as ROI. More specifically, email marketing consultants: CopywriteManage & edit outgoing email processesAnalyzes digital footprints Copywriting Copywriting is the process of writing text for the purpose of advertising or marketing. In this case, the marketing is done through email. An email marketing consultant can define the mission of the business through these emails, without seeming too desperate…

30Jul 2022 by Raegan Hatfield

What Skills Do You Need to Be an Email Marketing Specialist?

Digital Marketing Careers, Education and Training, Email Marketing, Marketing, Marketing Automation, Sales

There is a significant amount of potential in utilizing email marketing. There is potential for building relationships with clients and creating new ones. Additionally, it can help to increase engagement and ROI for businesses small and large. So what kind of skills are necessary to become a specialist in this area? Creativity Imagine you are receiving over 100 emails per day. Many of those emails may require a response, and others may come from various subscriptions. The subject line as well as the preheader (what is shown under the subject line from the inbox point of view) is going to have to grab the attention of your audience. It is important to include a significant welcoming or an offer to your potential consumer in the subject line. Avoid using a…

30Jul 2020 by Robyn Hatfield

How to Use LinkedIn InMail to Get Clients

Email Marketing, Marketing, Marketing Automation, Network Marketing, Networking, social media

What is InMail? Before we dive into HOW to use LinkedIn InMail, let’s discuss what it is. We know that LinkedIn is a networking platform where you can connect with other like-minded professionals, search for employment opportunities, or recruit new employees. It can also be used to reach out to potential clients who you are not already connected with. InMail is a premium, paid service of LinkedIn which is similar to email or messenger. Although you can connect with users on LinkedIn by commenting or liking a post, many times you will only see those that are in your Level 1 Connection, so using InMail is the only way to directly engage with them. InMail Plans and Pricing LinkedIn Premium gives you 5 InMails each month. A LinkedIn Sales Navigator…