08Oct 2022 by Raegan Hatfield
What Does an Email Marketing Consultant Do?

What Does an Email Marketing Consultant Do?

Analytics, content marketing, customer relationship management, Email Marketing, Marketing, Marketing Consulting
When running a business, it is essential to keep the needs of your consumer in mind. You may know the "why" of your business, but you are unsure of how to communicate that with your client base. Email is the most effective channel for marketing, and there are specialists who help businesses improve their marketing efforts. An email marketing consultant has the job of strategizing and optimizing content to improve engagement, as well as ROI. More specifically, email marketing consultants: CopywriteManage & edit outgoing email processesAnalyzes digital footprints Copywriting Copywriting is the process of writing text for the purpose of advertising or marketing. In this case, the marketing is done through email. An email marketing consultant can define the mission of the business through these emails, without seeming too desperate…
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16Jun 2022 by Raegan Hatfield
How to Get Started on Hootsuite

How to Get Started on Hootsuite

Analytics, content, content marketing, Marketing, social media
If you are looking to boost engagement, connect with your followers, and enhance the way that you post your content, it is time to get familiar with Hootsuite. Hootsuite allows you to connect to all of your networking platforms and manage postings, as well as schedule your postings and add them to your calendar. You can connect to LinkedIn, Facebook, Instagram, YouTube, and Twitter. Once your social networks are connected, the possibilities are endless! I will be walking you through step-by-step how to get started on Hootsuite, as well as outlining some of the benefits of the platform’s many features. Getting Connected to Networks and Streams Start by clicking on your profile in the bottom left-hand corner and then click “connect social networks”. Once you are logged into any social…
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30Sep 2018 by Robyn Hatfield

Why Should You Use Google Analytics

Analytics
Small businesses don't use data and analytics as much as they need to.  They spend money on trying to get customers.  But they don't always spend it in the right places at the right times. Google Analytics, an awesome, FREE tool provided by Google, allows small businesses the opportunity to see what is really going on with their website.  You can find out who is going to your site, where they are coming from (what is actually generating the traffic), how long they are staying on your site, what pages they are going to, and so much more. Why do you care?  And why should you use Google Analytics?  It can show you which marketing method you should continue with and which one you should dump.  It can tell you…
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07Aug 2018 by Robyn Hatfield
Email Marketing: Where’s the Email Marketing Rule Book?

Email Marketing: Where’s the Email Marketing Rule Book?

Analytics, Email Marketing, Marketing, Uncategorized
Email Marketing:  Where’s the Email Rule Book? Email marketing has one of the highest returns on investment (if not the highest) of any marketing tactic.  It’s important for Business-to-Consumer and Business-to-Business companies.  So we must have an email marketing rulebook, right?  No, there’s not one.  Email campaigns perform differently with different audiences, voices, products, services and more. What does this mean to you? This means that while you can use tips and good rules of thumb, you HAVE TO test to get the most out of your email marketing campaign.  You can review the best performing email campaigns, but if it doesn’t work for your company, brand, voice or audience, it doesn’t matter. What are a few tips for testing your email marketing campaign? The subject line is the most…
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