07Aug 2018 by Robyn Hatfield
Email Marketing: Where’s the Email Marketing Rule Book?

Email Marketing: Where’s the Email Marketing Rule Book?

Analytics, Email Marketing, Marketing, Uncategorized
Email Marketing:  Where’s the Email Rule Book? Email marketing has one of the highest returns on investment (if not the highest) of any marketing tactic.  It’s important for Business-to-Consumer and Business-to-Business companies.  So we must have an email marketing rulebook, right?  No, there’s not one.  Email campaigns perform differently with different audiences, voices, products, services and more. What does this mean to you? This means that while you can use tips and good rules of thumb, you HAVE TO test to get the most out of your email marketing campaign.  You can review the best performing email campaigns, but if it doesn’t work for your company, brand, voice or audience, it doesn’t matter. What are a few tips for testing your email marketing campaign? The subject line is the most…
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30Jul 2018 by Robyn Hatfield

How Do You Get Started With Content Marketing?

Article Writing, blog, content, content marketing, Marketing
We have heard it for several years now, “Content is King.”  Content gives you the ability to create value, create expertise, and create your company’s image. You get to create the story.  You have the voice to share information about your company, your why, your industry, your products and so much more. What is included in content marketing?  Content is anything and everything you put out into the world (digitally or otherwise).  Blogs, websites, papers, articles, social media posts, videos, audios (including podcasts) and more.  The great thing about content marketing is you can share it in the format that best works for you, your audience, and for the topics, you are covering. How do you get started in content marketing? You will want to start with a plan.  This…
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26Jul 2018 by Robyn Hatfield

Steps for Getting Started with Marketing Automation

blog, Email Marketing, Marketing, Marketing Automation, Uncategorized
Marketing automation allows your marketing to be more efficient and effective.  It frees up your time and makes your other marketing and sales better. Below are the steps to start with marketing automation: Organize contacts Consolidate - You need to consolidate all of your contacts into one place. If you have them in spreadsheets, different email programs, different CRM systems, and on paper, it’s time to get them all into one area. Screen - Once you have the contacts in one place, now it’s time to review and clean the list. Are there people that no longer have that email (example:  people that are no longer at the company)? Identify Source - Identify where the contact/lead was acquired. This is important for marketing ROI. Segment - After you clean the…
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05Aug 2017 by Robyn Hatfield

What Is A/B Split Testing?

Marketing, Uncategorized
What is A/B Split Testing? A/B Split testing is a way to compare 2 different websites or ads to determine which will perform better.  In this blog I will specifically be talking about testing ads. With A/B split testing you 'control' certain data and test 1 area at a time.  A/B split testing can be used to test many different websites or ads with 1 control ad. What are the steps to A/B split testing? There are several steps in the AB split testing process. 1. Step 1 - Determine your goal. What do you really want the ad to do? 2. Step 2 - Create your different variations. This step is done again and again for each part of your ad (see below). You will test each part of the…
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26Jul 2016 by Robyn Hatfield

How to Attract Your Tribe!

Marketing
Attract Your Ideal Client and Create Your Tribe! So who is your ideal client? If you could clone one of your clients (a client that you give a ton of value to, you love working with, and they are very profitable for your business), who are they?  What do they look like? Specific question, right?  So why do so many people forget to focus their energy and just try to get everyone?  Why do they say 'well I can help anyone'? YOU DON'T WANT EVERYONE.  AND EVERYONE DOESN'T WANT YOU.  You can't handle the volume.  And even if you could, it doesn't make sense. You want to attract the people that you can provide the most value to and are most beneficial to you. Attract Your Tribe So how do…
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