Marketing Archives - Page 2 of 4 - Follow Your Arrow Marketing

16Jun 2022 by Raegan Hatfield

How to Get Started on Hootsuite

Analytics, content, content marketing, Marketing, social media

If you are looking to boost engagement, connect with your followers, and enhance the way that you post your content, it is time to get familiar with Hootsuite. Hootsuite allows you to connect to all of your networking platforms and manage postings, as well as schedule your postings and add them to your calendar. You can connect to LinkedIn, Facebook, Instagram, YouTube, and Twitter. Once your social networks are connected, the possibilities are endless! I will be walking you through step-by-step how to get started on Hootsuite, as well as outlining some of the benefits of the platform’s many features. Getting Connected to Networks and Streams Start by clicking on your profile in the bottom left-hand corner and then click “connect social networks”. Once you are logged into any social…

15Jun 2022 by Raegan Hatfield

How to Get Started on Canva

content, content marketing, Design, Marketing, social media, Video

Canva is a great platform for design and content creation. With lots of free, pre-built content, it allows you to be innovative and informative with your marketing ideas. With Canva, you can design basically anything, such as documents, videos, or posters. I am going to take you through some of the basics of Canva so that you feel prepared to get creative, as well as prepare engaging content. Creating an Account on Canva Start by opening up Canva. This is where you will choose how you would like to sign up. The home page shows you various categories to start a project in. Such as social media, presentations, and marketing! Starting a Project using Templates I am going to design a presentation for this example, but Canva offers limitless options…

05Mar 2021 by Robyn Hatfield

Influencer Marketing

Event Marketing, Marketing, social media

Influencer marketing has the potential to become one of the next big things in digital marketing. If you’re unfamiliar with the term influencer marketing, there’s still a chance you’ve come across it a time or two. Influencing marketing is a form of marketing that focuses on using an individual or company that has a large platform and social influence to drive a brand’s message to a large following. In essence, influencer marketing is thriving off the popularity or social influence that one may have. Influencers range from popular athletes to people who have become famous on Youtube. Social media continues to grow and gain new users every day and it won’t slow down anytime soon. Popular bloggers are becoming more influential as of recently, they seem to have a lot…

23Sep 2020 by Robyn Hatfield

Pros and Cons of the Top Apps for Small Businesses

Account Based Marketing (ABM), Affiliate Marketing, customer relationship management, Marketing, Marketing Automation

One of the best accounting apps on the market for small businesses is QuickBooks, and it is a game-changer for small accounting firms. The pros of using QuickBooks is that the app can use GPS to automatically track the miles a work vehicle uses. This ensures that the employee can be compensated for the right amount for their work, and tracks the employee’s location in real-time. For example, a real estate business would find this feature particularly beneficial, because most of the time they are on traveling for leads. Another great benefit of using QuickBooks is that employers can accept, set up, and sign estimates for customers even when they are out of the office. One drawback of using QuickBooks is the lack of some business and industry-specific features. For…

30Jul 2020 by Robyn Hatfield

How to Use LinkedIn InMail to Get Clients

Email Marketing, Marketing, Marketing Automation, Network Marketing, Networking, social media

What is InMail? Before we dive into HOW to use LinkedIn InMail, let’s discuss what it is. We know that LinkedIn is a networking platform where you can connect with other like-minded professionals, search for employment opportunities, or recruit new employees. It can also be used to reach out to potential clients who you are not already connected with. InMail is a premium, paid service of LinkedIn which is similar to email or messenger. Although you can connect with users on LinkedIn by commenting or liking a post, many times you will only see those that are in your Level 1 Connection, so using InMail is the only way to directly engage with them. InMail Plans and Pricing LinkedIn Premium gives you 5 InMails each month. A LinkedIn Sales Navigator…