Blog

06Feb 2016 by Robyn Hatfield

How Can You Tell If Your Marketing is Working?

Uncategorized
While talking to a friend the other day about his marketing efforts for his small business, I asked 'so how's it going?' He said it was hard to tell and he wasn't sure if he was really getting anything from half of his marketing. I obviously looked puzzled (I don't have a poker face) and asked 'well you track it, right?' He said 'of course' and explained how he knew exactly how much he spent.  And he knew he had 7 new clients. But the problem was that he didn't track his marketing SEPARATELY!  He said he asked people how they heard about him, but half of the time they weren't really sure. [Funny side note:  people really don't know.  When I was trying to track my marketing without tools,…
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06Feb 2016 by Robyn Hatfield

Who Cares About ‘Likes’

social media
Social media has been the buzz for several years now.  Companies have spent thousands and thousands of hours and dollars (and more) to capitalize on this trend. But is it really paying off? It's debatable.  Social media, unlike other forms of marketing or advertising, is the LEAST MEASURED.  And if it is measured, it's rarely on anything that means putting money in the business owner's pocket. So who cares about LIKES and COMMENTS anyway?!? Am I saying social media is a waste?  Yes and no. I use social media regularly.  I have acquired clients on EVERY social media platform that I actively participate.  I also find it extremely useful to bring client relationships to a higher level and deliver better customer service.  So I do see the value in social…
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06Feb 2016 by Robyn Hatfield

Is Your Marketing Message Doing What It’s Supposed To Do?

Uncategorized
In a previous post, I mentioned the importance of identifying an ideal client.  If you don’t understand the importance, think about it like this: I ask YOU to do a presentation for a group of 100 people in a few days.  I tell you that you really need to make it interesting, make it make sense to the crowd, really get them engaged and provoke them to act.  The first question you should ask me are “WHO THE HECK ARE THESE PEOPLE?” And that’s exactly why you need to identify your ideal client.  You can’t create a message that is interesting to someone, that will get them engaged, and that will get them to act if you don’t know who they are. Now that you know (because you have already…
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06Feb 2016 by Robyn Hatfield

You Are Already Forgotten! The Importance of Follow Up

Sales
As business owners and/or salespeople, we often think our prospects continuously think of us.  We have a great conversation with a prospect or customer, and we think "oh this is going to be great." But a few days pass by...and guess what? YOU ARE ALREADY FORGOTTEN! Sounds terrible, doesn't it?  But it's not.  People and business owners are busy.  They have lives and life happens.  Your product or service is no longer at the top of their minds. And that's why you need to create a follow up system that follows up automatically for you! I had a competitor come into my office one day.  They knew I landed a large account.  They asked if they could serve as a contingent.  I told them I may be interested.  But unfortunately,…
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