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How is Follow Your Arrow Marketing Different? Follow Your Arrow Marketing is different in 3 ways:  We start with an analysis.  Before we make any recommendations, we start with an analysis.  This analysis is created from questions we ask as well as additional research.  This allows us to make recommendations that will get the best bang for the marketing buck. We are not product pushers.  We don't have a specific product that we push.  We are not like ad salespeople that are just trying to get you to buy an ad.  We want to find the best product or service out there that can get more clients with the least amount of marketing dollars. We guarantee our analysis.  We provide a 30 day no questions asked money back guarantee.  If…

Postcards are often used by businesses to generate customers.  Direct mail is VERY effective.  However, most businesses don't benefit from direct mail for a variety of reasons. Below are the MUST DO things to get the most out of your postcard program:  Strong call to action Don't just give a phone number or website.   Is there something you can do that will make them call or go to your website?  Can you get them to opt in via email (to be able to save money in the future and be able to contact via email and regular mail)? One strategy that has been very effective is offering some type of information or ebook applicable to the business or some type of downloadable coupon (go to www.xyz.com/20percent to download the…

Ok, so you tracked all of your data from a recent marketing campaign.  You set a goal, you used a separate number, and you used a separate website (and separate analytics for each page). You gathered all of the information.  Now what?  What the heck does all this mean and what do I do with the results? You are not getting calls.  The ad needs to be optimized.  We are big fans of A/B split testing.  Test several ads and see what works.  And test, test and test again.  We have changed 1 line in an ad and had a 460% difference! The media is wrong.  Hopefully before you paid for the ad, you identified your ideal client.  And you determined that your ideal client is part of the audience…

So an ad salesperson came and spoke to you.  They promised the world.  They said you would get calls and clients and money. You purchased the advertisement.  And the ad ran.  And you say "my ad worked."  But in the back of your head you think 'I think it did.'  You seem to have more calls. But was it really from the ad?  Or was it from you networking, or your past appointments, or another program you did? Tracking and monitoring is tedious, it's time consuming, and it's no fun.  And that's why business owners don't do it.  BUT THAT'S A HUGE MISTAKE! If you don't track it, how do you really know what is working and what's not?  How do you know what to stop doing, what to optimize/modify,…

I hear people all the time tell me they don't know how effective their marketing is.  And they use all types of tactics and strategies to generate clients. But they don't track closely and they don't analyze and compare once they have the data. One of the best ways to compare different marketing tactics / strategies is to use client acquisition cost. What is client acquisition cost?  It's the cost to acquire 1 client.  You get the number by dividing the total dollar amount spent for that particular strategy by the total number of clients acquired. Example:  If you spent $100 and you landed 5 clients, your client acquisition cost would be $20. This may be good or bad (depending on your profit margin and the lifetime value of a client). Below…