05Aug 2017 by Robyn Hatfield

What Is A/B Split Testing?

Marketing, Uncategorized
What is A/B Split Testing? A/B Split testing is a way to compare 2 different websites or ads to determine which will perform better.  In this blog I will specifically be talking about testing ads. With A/B split testing you 'control' certain data and test 1 area at a time.  A/B split testing can be used to test many different websites or ads with 1 control ad. What are the steps to A/B split testing? There are several steps in the AB split testing process. 1. Step 1 - Determine your goal. What do you really want the ad to do? 2. Step 2 - Create your different variations. This step is done again and again for each part of your ad (see below). You will test each part of the…
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23Jun 2017 by Robyn Hatfield

18 Ideas to Help Promote Your Event

Event Marketing, Uncategorized
How can I promote my event? There are so many different ways to promote events.  And you may choose to do some, none or all of these. Here are 18 ways to help promote your event:  Share with your network - One of the easiest ways to increase attendance at events is to invite people that already know you and love you.  Tell your friends, family, colleagues, networking groups, etc about your event.  Encourage them to attend.  Encourage them to invite people. Make flyers.  This kind of goes with #1.  You will want to make invitations/flyers so you can hand out to people.  This is taking it back to old school.  But for some people, it's the best way to get an interaction and commitment. Create an event on your…
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23Jun 2017 by Robyn Hatfield

What is Lumpy Mail?

Uncategorized
People often ask me if they should use direct mail.  If they should spend money on postage and printing.  And (like I have said in a previous post), yes and no. I do not believe it makes sense to spend a lot of money on printing and postage to a long, cold list. But I am a big fan of using mail as part of the follow up system in various capacities.  Why?  Because these days mail stands out (vs. email).  I love the image below (because it's so true). I am also a fan of creating a very targeted, small list and using various follow up steps to 'touch' that list. Let's use an example to illustrate this:  You are an owner of an IT firm.  And you have determined…
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23May 2017 by Robyn Hatfield

Get Your YouTube Video Ranked

blog, Uncategorized, Video
YouTube is a great video platform.  It's also an amazing search engine.  People often go to YouTube before going to Google to help find something (especially any How To's).  And YouTube videos rank well on Google. So how do you get your YouTube video ranked? Well, it goes without saying that you really need a video with good content (that people actually want to see).  I am assuming you have this.  The steps you need to follow include:  Determine what keywords you want to rank for.  You really should decide this before even starting your video scripting or video recording. Research what videos are currently ranking for those keywords (hint:  search for those keywords and find out who the top 5-10 are). Watch a few videos to see content.  This…
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27Mar 2017 by Robyn Hatfield

4 Words Every Leader Needs to Say

Uncategorized
What 4 words should every leader say? Is it the latest buzz words in Corporate America like:  take that conversation offline, there's low hanging fruit, let's bubble this up, I'll loop you in, my one ask is...(and so many more)? Is it management sounding words like accountability, crowdsource, deficiency, facilitate, etc? Is it words that require a special dictionary? NO! It's much simpler than all of that.  The 4 words are "I made a mistake." Nothing is more frustrating than having a leader that cannot admit he or she is wrong. People make mistakes.  And if you do not show your team that not only is it ok to make mistakes, it is vitally important to own the mistake! The worst thing you can do is create a culture of…
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