Is Email Marketing Effective?
Is email marketing effective? It's one of the most common questions I get asked.
Email Marketing: Where’s the Email Marketing Rule Book?
Email Marketing: Where’s the Email Rule Book? Email marketing has one of the highest returns on investment (if not the highest) of any marketing tactic. It’s important for Business-to-Consumer and Business-to-Business companies. So we must have an email marketing rulebook, right? No, there’s not one. Email campaigns perform differently with different audiences, voices, products, services and more. What does this mean to you? This means that while you can use tips and good rules of thumb, you HAVE TO test to get the most out of your email marketing campaign. You can review the best performing email campaigns, but if it doesn’t work for your company, brand, voice or audience, it doesn’t matter. What are a few tips for testing your email marketing campaign? The subject line is the most…
Steps for Getting Started with Marketing Automation
Marketing automation allows your marketing to be more efficient and effective. It frees up your time and makes your other marketing and sales better. Below are the steps to start with marketing automation: Organize contacts Consolidate - You need to consolidate all of your contacts into one place. If you have them in spreadsheets, different email programs, different CRM systems, and on paper, it’s time to get them all into one area. Screen - Once you have the contacts in one place, now it’s time to review and clean the list. Are there people that no longer have that email (example: people that are no longer at the company)? Identify Source - Identify where the contact/lead was acquired. This is important for marketing ROI. Segment - After you clean the…
What are key metrics for email marketing?
Email marketing has a high return on investment. As a marketer, you should be testing and monitoring all of your marketing efforts including email marketing. You need to watch a few key metrics to make sure your email marketing is performing and to optimize it. Below are 9 key metrics for email marketing. # of contacts – The number of contacts is a great metric because you always want to be growing your list. Just remember though: quality is more important than quantity. Breakdown of segments – Within your contact list, you will want to segment your list. Segments will depend on you, your business, your products/services, and your marketing strategy. The number in each segment is a great way to measure the effectiveness of growing certain areas. Open rate –…
Email Marketing: Increase Your Email Open Rate
We love email marketing and marketing automation! Why? We know the Return On Investment (ROI) ROCKS! In a study by DMA, for every $1 spent on email marketing, your return on investment is $38. That's 3800%! One of the most important ways to help increase your ROI for your email campaigns is to get people to OPEN the email. Below are 10 ways to increase your email marketing open rate and make your email marketing campaigns more effective! Segment Your List This is most important. Segmenting your list allows you to identify a target or ideal client and really address the concerns of that market. This allows you to do a 1 to 1 marketing approach vs. the 1 to many. Segmenting is different for different businesses. You may segment…