
What is UTM? Why Should I Use UTM Parameters?
UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link. UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic. If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign. An example UTM is below: ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions. A few important points to remember are: be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…