What are key metrics for email marketing?
Email marketing has a high return on investment. As a marketer, you should be testing and monitoring all of your marketing efforts including email marketing. You need to watch a few key metrics to make sure your email marketing is performing and to optimize it. Below are 9 key metrics for email marketing. # of contacts – The number of contacts is a great metric because you always want to be growing your list. Just remember though: quality is more important than quantity. Breakdown of segments – Within your contact list, you will want to segment your list. Segments will depend on you, your business, your products/services, and your marketing strategy. The number in each segment is a great way to measure the effectiveness of growing certain areas. Open rate –…