content marketing Archives - Page 2 of 2 - Follow Your Arrow Marketing

08Jul 2020 by Robyn Hatfield

How to Set Up LinkedIn Ads

content marketing, Marketing, social media

If you have always viewed LinkedIn as simply a networking tool, you are missing out on a valuable piece of the puzzle that LinkedIn has to offer. Running an ad campaign on this site is a highly effective marketing strategy. Follow these steps to get started: Creating your campaign Before you can create your ad, you must first create your ad campaign. In this process, you will determine things such as your audience, the platform, the type of ad, and your budget. If you have already created your campaign, scroll down to see the simple steps for creating your LinkedIn Ad. Go to LinkedIn Marketing Solutions (the ad platform) and click Create Ad.Create your campaign manager account (if you haven’t already).From your dashboard, enter your billing information. On the dashboard, click…

What is Content Marketing & Why Do You Need to Do It?

content, content marketing, Marketing

If you own a business of any kind, you know that a successful marketing plan is one of the key components to thriving sales. Traditional marketing techniques are becoming more obsolete, so it is imperative to stay on top of the changing landscape to determine how to best get your product/service in front of potential customers. This is where content marketing can help. According to the Content Marketing Institute, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”. There are many benefits to content marketing, but today we will cover three of the biggest and most valuable: increased sales, cost effectiveness, and building a more…

How Do You Get Started With Content Marketing?

Article Writing, blog, content, content marketing, Marketing

We have heard it for several years now, “Content is King.” Content gives you the ability to create value, create expertise, and create your company’s image. You get to create the story. You have the voice to share information about your company, your why, your industry, your products and so much more. What is included in content marketing? Content is anything and everything you put out into the world (digitally or otherwise). Blogs, websites, papers, articles, social media posts, videos, audios (including podcasts) and more. The great thing about content marketing is you can share it in the format that best works for you, your audience, and for the topics, you are covering. How do you get started in content marketing? You will want to start with a plan. This…