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23Sep 2020 by Robyn Hatfield
Pros and Cons of the Top Apps for Small Businesses

Pros and Cons of the Top Apps for Small Businesses

Account Based Marketing (ABM), Affiliate Marketing, customer relationship management, Marketing, Marketing Automation
One of the best accounting apps on the market for small businesses is QuickBooks, and it is a game-changer for small accounting firms. The pros of using QuickBooks is that the app can use GPS to automatically track the miles a work vehicle uses. This ensures that the employee can be compensated for the right amount for their work, and tracks the employee’s location in real-time. For example, a real estate business would find this feature particularly beneficial, because most of the time they are on traveling for leads. Another great benefit of using QuickBooks is that employers can accept, set up, and sign estimates for customers even when they are out of the office. One drawback of using QuickBooks is the lack of some business and industry-specific features. For…
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25Apr 2018 by Robyn Hatfield

What is Account Based Marketing (ABM)?

Account Based Marketing (ABM), Uncategorized
Account Based Marketing or ABM is a strategic approach to marketing based on account awareness in which an organization considers and communicates with individual prospects and customers as markets of one. New technology has allowed marketers the ability to identify target accounts and create personalized programs or campaigns in an automated way.  ABM allows you to increase Return on Investment (ROI) by going after your identified highest margin/most profitable clients.  ABM allows you to focus on prospects that will bring you the highest revenue long term.  ABM allows you to target accounts that have real value for your business. Companies and teams decide on which accounts to target.  This allows you to minimize resources on less important segments and increase overall conversion.  Because you are creating a segment of buyers,…
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