Blog

02Jul 2019 by Robyn Hatfield
What should I test in email marketing?

What should I test in email marketing?

Email Marketing
Make email marketing work for your company by testing! We all know email marketing has a high return on investment. To make email marketing effective for your organization, you will want to test every part of the email and sales process. So what can you test in email marketing? 1. Subject line The subject line is great to test because it’s easy to do and has a high impact on open rates. 2. From name Testing the from name is also easy. While it usually doesn’t have the same impact on open rates as subject lines, it may make a difference. Typically I’ve seen better results using a person’s name vs. using the company’s name. 3. From address If you can have robyn@abc.co vs. info@abc.co or sales@abc.co, it may increase…
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27Nov 2018 by Robyn Hatfield

Email Marketing: How to segment your email marketing list

Email Marketing
The Power of Email Marketing "It's in the list." Email marketing is one of the most effective marketing techniques and strategies. One key difference between the people that are successful and the people that are not is how they construct and organize their list. In this video I talk about how you can segment your list to make your email marketing more effective and increase your revenue and profit!
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03Oct 2018 by Robyn Hatfield
Top of Mind: How To Stay in Front of Clients

Top of Mind: How To Stay in Front of Clients

Email Marketing
  You know the importance of staying in front of clients.  Most people have heard that it takes between 6 and 9 touches before a prospect becomes a client. Once you have made contact with someone, how many times do you 'touch' them?  Most businesses or salespeople only do it once or maybe twice. Once you have a client, do you stay in touch?  Most businesses do not do it on a regular basis.  Even though selling to an existing client can be more than 500% more effective than selling to a new client. Why don't more businesses stay in touch? It's time consuming and you have other things going on.  Often businesses don't want to 'bother' their clients or prospects.  And they just don't know what to say. But…
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30Sep 2018 by Robyn Hatfield

Why Should You Use Google Analytics

Analytics
Small businesses don't use data and analytics as much as they need to.  They spend money on trying to get customers.  But they don't always spend it in the right places at the right times. Google Analytics, an awesome, FREE tool provided by Google, allows small businesses the opportunity to see what is really going on with their website.  You can find out who is going to your site, where they are coming from (what is actually generating the traffic), how long they are staying on your site, what pages they are going to, and so much more. Why do you care?  And why should you use Google Analytics?  It can show you which marketing method you should continue with and which one you should dump.  It can tell you…
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