19 of the Best Small Business Applications for 2018

Do you have a favorite application for your small business? We have MANY favorites!

From organization tools to scheduling to collaboration and automation, these tools will help your business be more efficient and effective!

This is an updated post from a previous post in 2016.  We just added some new favorites!

Here’s our favorite 2018 Applications and Programs for Small Business!

  1. ActiveCampaign – ActiveCampaign has moved to the top of the list.  It’s our FAVORITE marketing automation, email marketing, and light CRM platform.  Learn more about ActiveCampaign.
  2. HootSuite – Hootsuite is a scheduling and monitoring application for social media.  You are able to post across many different platforms as well as monitor mentions, tags, etc. on many different social media sites.  Just remember though:  you still need to log in to social media applications and interact!  Listening is even more important than posting!
  3. Tweetdeck – Tweetdeck is a monitoring and posting tool for Twitter.  Tweetdeck allows you to organize tweets, mentions, etc.  With how quickly Twitter posts move, Tweetdeck allows you to keep up.
  4. Evernote – Evernote is a note-taking application.  Evernote allows you to share across different devices and attach different files.
  5. MileIQ – MileIQ is a mileage tracking app that categorizes personal mileage or business mileage for tax reasons.
  6. Gusto – Gusto is an online program for tracking payroll.  It is simple and inexpensive.
  7. DropBox – We love DropBox.  You can get it free or upgrade for a small amount yearly.  DropBox is a program that allows you to share files (especially big ones) to others or other devices.
  8. Wunderlist – Need an online ‘to do list’ for task management?  Wunderlist makes it easy to keep track of your tasks until completion.
  9. Team Viewer – It’s a software application for internet based remote access.  This program allows you to share your screen with your team even if they are on the other side of the state.
  10. Slack – Slack is a collaboration tool.  It’s a great way to communicate with different teams and different team members (without worrying about an email getting lost).
  11. Skype – Skype is a great tool to have conversations if in person isn’t possible.
  12. Mail Chimp – Mail Chimp is an email service that is free.  If you upgrade, the cost will depend on the number of contacts you have in the system.
  13. Aweber – Aweber is also an email service.  I like the AB split testing they offer as well as a fairly new automation feature.  Aweber has a 30-day free trial, then starts at $19/month (and goes up depending on the number of contacts).  Aweber is similar to ActiveCampaign but lacks some of the automation functionality.  Check out more on Aweber here.
  14. Log Me In – Remote access program that allows you or your favorite IT company to log in and solve problems.
  15. Insightly – This Customer Relationship Management (CRM) tool is ideal for micro and small businesses.
  16. 17Hats – 17Hats is also a CRM tool with a very user-friendly, intuitive interface.  It doesn’t have the functionality of other CRM tools but is an affordable solution that allows non-technical people to get up to speed on CRMs quickly.
  17. Echosign – Need signatures online (instead of in person)?  EchoSign can make any document into an online signing document.  This is great for any business that does not require a ‘wet signature.’
  18. BaseCamp – This is a project management tool for tracking the progress and keeping everyone in the loop.
  19. LeadPages – We love LeadPages for creating landing pages.  The best part?  They have detailed analytics built into their program to help you optimize your landing page (and increase conversions).
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