Consistency Is Key Especially In Marketing
One of the biggest problems I see with small business owners is the lack of consistency in marketing. And there are many reasons for this including: Lack of time Lack of financial resources Incorrect expectations on timeframe and results Lack of systems Lack of Time - Business owners are often playing many different roles and wearing many different hats. And one of those roles usually is marketing. So when they get busy with new clients or work, marketing often gets shoved to the side. Lack of Financial Resources - As small businesses, we are always on a fairly tight budget. And it is sometimes hard to continue to be consistent with our marketing efforts. But it is absolutely necessary. So that means you may have to do more leg work.…
Twitter – It’s Really About Interaction
Twitter is one of my favorite applications. Maybe because I love brevity. Maybe it's because it's so fast moving. Or maybe it's because Twitter really is all about interacting with other people. Twitter is a micro-blogging site that allows you to post (or tweet) up to 140 characters. With this limitation, you really have to focus on what you want to say (and get it across clearly). But, in my opinion, Twitter's magic comes in the interaction. Being able to reply to someone, retweet and like someone's tweets, you can quickly engage with people. And Twitter is easier to connect with people that you may not be able to connect with on other platforms. So get on Twitter and post. But MORE IMPORTANTLY, LISTEN and INTERACT with others!
Fried Chicken, My Mom, Humble Pie & Marketing
How Fried Chicken, My Mom & Humble Pie Helped Me Understand Marketing