The Facebook Pixel – Here’s How to Implement It!
According to Facebook, the Facebook pixel combines the power of the conversion pixel and the Custom Audience pixel into a single pixel. You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel. What does this mean to you? You get to create an audience of people that have gone to your website (even if they never fill out a lead capture form). Crazy awesome, right? This is going to allow you to stay in front of people that have expressed an interest in your product or service. This retargeting is what big companies have done forever. But Facebook has now opened it up to the small business owner. Check out…
How Is Follow Your Arrow Marketing Different?
How is Follow Your Arrow Marketing Different? Follow Your Arrow Marketing is different in 3 ways: We start with an analysis. Before we make any recommendations, we start with an analysis. This analysis is created from questions we ask as well as additional research. This allows us to make recommendations that will get the best bang for the marketing buck. We are not product pushers. We don't have a specific product that we push. We are not like ad salespeople that are just trying to get you to buy an ad. We want to find the best product or service out there that can get more clients with the least amount of marketing dollars. We guarantee our analysis. We provide a 30 day no questions asked money back guarantee. If…
Before Mailing Out Postcards…Do This!
Postcards are often used by businesses to generate customers. Direct mail is VERY effective. However, most businesses don't benefit from direct mail for a variety of reasons. Below are the MUST DO things to get the most out of your postcard program: Strong call to action Don't just give a phone number or website. Is there something you can do that will make them call or go to your website? Can you get them to opt in via email (to be able to save money in the future and be able to contact via email and regular mail)? One strategy that has been very effective is offering some type of information or ebook applicable to the business or some type of downloadable coupon (go to www.xyz.com/20percent to download the…
Ok I Have My Analytics, Now What?
Ok, so you tracked all of your data from a recent marketing campaign. You set a goal, you used a separate number, and you used a separate website (and separate analytics for each page). You gathered all of the information. Now what? What the heck does all this mean and what do I do with the results? You are not getting calls. The ad needs to be optimized. We are big fans of A/B split testing. Test several ads and see what works. And test, test and test again. We have changed 1 line in an ad and had a 460% difference! The media is wrong. Hopefully before you paid for the ad, you identified your ideal client. And you determined that your ideal client is part of the audience…