Fried Chicken, My Mom, Humble Pie & Marketing
How Fried Chicken, My Mom & Humble Pie Helped Me Understand Marketing
How to Attract Your Tribe!
Attract Your Ideal Client and Create Your Tribe! So who is your ideal client? If you could clone one of your clients (a client that you give a ton of value to, you love working with, and they are very profitable for your business), who are they? What do they look like? Specific question, right? So why do so many people forget to focus their energy and just try to get everyone? Why do they say 'well I can help anyone'? YOU DON'T WANT EVERYONE. AND EVERYONE DOESN'T WANT YOU. You can't handle the volume. And even if you could, it doesn't make sense. You want to attract the people that you can provide the most value to and are most beneficial to you. Attract Your Tribe So how do…
Lead Generation: Webinars
Webinars As a Lead Generation Tool As small business owners, we are always looking for ways to get MORE LEADS and better quality leads. There are so many different strategies for getting leads. And I suggest using several different strategies. And before you even start your lead generation, you BETTER have a way to follow up to build and NURTURE your list. If you don't, go HERE first! Webinars are a great way to generate very qualified, engaged leads. Why? Because people are willing to invest time to learn what you are teaching (and hopefully what you are teaching directly relates to what you do). So people are raising their hands telling you they are interested in what you have to say and what you do. You can also charge for…
Build Your List With a Follow Up System!
You know you have heard it AGAIN and AGAIN! "Build your email list." From top marketing professionals, to sales executives to business owners and C level execs, they all have now acknowledged the need for building a list. But it's not just about the size of the list. It's about the engagement of the list. So how do you build a list (that is engaged)? ADD A FOLLOW UP SYSTEM INTO EVERYTHING YOU DO. You are already doing the hard part. You are generating the traffic. And this is from your networking, appointment, sales calls, PPC, social media, ads, or whatever you happen to be doing. You are working hard to build traffic to get sales. But what about the people that don't buy?? Do you just forget about them?…
What Do You Need For a Good Follow Up System?
So what do you need for a good follow up system? 1. Capture Page What is a capture page? It's a page designed to capture information. And they are absolutely necessary for a good follow up system. Below is an example I have for a Google Analytics Webinar I am having. The first picture is the page they see. The next image is the screen you get after clicking on the 'Sign Up For This FREE Webinar' yellow button. 2. A REALLY GOOD Lead Magnet What do I mean by a 'lead magnet?' It's something that your potential leads are drawn to (get it...magnet? ;) ). Most people always say to me "no one wants to sign up for those emails." But what if someone offered a solution to a problem…