02Sep 2016 by Robyn Hatfield

Twitter – It’s Really About Interaction

Uncategorized
Twitter is one of my favorite applications.  Maybe because I love brevity.  Maybe it's because it's so fast moving.  Or maybe it's because Twitter really is all about interacting with other people. Twitter is a micro-blogging site that allows you to post (or tweet) up to 140 characters.  With this limitation, you really have to focus on what you want to say (and get it across clearly). But, in my opinion, Twitter's magic comes in the interaction.  Being able to reply to someone, retweet and like someone's tweets, you can quickly engage with people. And Twitter is easier to connect with people that you may not be able to connect with on other platforms. So get on Twitter and post.  But MORE IMPORTANTLY, LISTEN and INTERACT with others!
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26Jul 2016 by Robyn Hatfield

How to Attract Your Tribe!

Marketing
Attract Your Ideal Client and Create Your Tribe! So who is your ideal client? If you could clone one of your clients (a client that you give a ton of value to, you love working with, and they are very profitable for your business), who are they?  What do they look like? Specific question, right?  So why do so many people forget to focus their energy and just try to get everyone?  Why do they say 'well I can help anyone'? YOU DON'T WANT EVERYONE.  AND EVERYONE DOESN'T WANT YOU.  You can't handle the volume.  And even if you could, it doesn't make sense. You want to attract the people that you can provide the most value to and are most beneficial to you. Attract Your Tribe So how do…
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20Jul 2016 by Robyn Hatfield

Lead Generation: Webinars

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Webinars As a Lead Generation Tool As small business owners, we are always looking for ways to get MORE LEADS and better quality leads.  There are so many different strategies for getting leads.  And I suggest using several different strategies. And before you even start your lead generation, you BETTER have a way to follow up to build and NURTURE your list.  If you don't, go HERE first! Webinars are a great way to generate very qualified, engaged leads.  Why?  Because people are willing to invest time to learn what you are teaching (and hopefully what you are teaching directly relates to what you do).  So people are raising their hands telling you they are interested in what you have to say and what you do. You can also charge for…
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20Jul 2016 by Robyn Hatfield

Build Your List With a Follow Up System!

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You know you have heard it AGAIN and AGAIN!  "Build your email list."  From top marketing professionals, to sales executives to business owners and C level execs, they all have now acknowledged the need for building a list. But it's not just about the size of the list.  It's about the engagement of the list. So how do you build a list (that is engaged)?  ADD A FOLLOW UP SYSTEM INTO EVERYTHING YOU DO. You are already doing the hard part.  You are generating the traffic.  And this is from your networking, appointment, sales calls, PPC, social media, ads, or whatever you happen to be doing.  You are working hard to build traffic to get sales. But what about the people that don't buy??  Do you just forget about them?…
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