Introducing The Micro-Influencer
Influencer marketing has been around for many years. The point has naturally always been to get your attention by using someone that will influence your opinion causing you to make the decision to try their product. In the past the role has normally always been cast to a recognizable celebrity that will grab your attention. However the trend is changing now and beginning to introduce you to the micro-influencer. Who are the micro-influencers? People you know and trust … your peers, your Mom, your local business owner and a wide variety of the general public we have come to depend on for good advice and superb service. Who knows better about a tasty dinner than your Mom? Who knows more about what everyone is wearing than your peers? Gramps could…