First, let’s explain what podcasting is. From Wikipedia:
A podcast is a form of digital media that consists of an episodic series of audio, video, digital radio, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.
Here are 4 Reasons Small Business Owners Should Podcast:
Podcasting is cheap and simple to start. All you need is a good microphone (and you can get them for $50+) and you can start. I use a simple headset microphone, Audacity to record it (free), and LibSyn to host ($5/month).
Podcasting is great for small business owners to share helpful information, build an audience and a fan base, and really to connect to his/her customer base and community.
Podcasting gives you incredible flexibility because you can share it on so many different platforms (website, social media, podcasting sites, etc).
Podcasting can help set you up as a local celebrity and a resident expert. This is invaluable in markets of tight competition. It’s a great differentiator.
I challenge you to start a podcast today. Keep it simple. Keep it informative. Make sure you are giving your target audience what they want.
Check out our newly formed Facebook group for small business owners and podcasting. It’s a great place to share ideas about best equipment or software as well as strategies to get your podcast ‘out there.’ Facebook Podcast Group
Check mine out at http://www.FollowYourArrowMarketing.com/podcast. Please share your podcast link in the comments below!