I hear “marketing” people talk all the time about “exposure”, “branding, “getting known”, and more.
BUT DOES THAT PAY YOUR BILLS?
For every $1 on marketing you spend, you better be making more than $1. You may have to test, tweak and optimize. And you may have to give it some time. But you should start to see more revenue than cost. So if you are not making more than $1 for every $1 you spend, CHANGE SOMETHING!
Unless you have millions for a marketing budget, you have to make every dollar count.
How long could you continue to market if you pay $5 and make $1. How quickly would you run out of money?
Now what if you paid $1 and made $5. It’s a different question you ask. The question you now ask is HOW MUCH MONEY CAN I PUT INTO MARKETING (not how fast will I run out).
If you want to know ways to minimize cost and maximize return on investment, call Robyn at Follow Your Arrow Marketing at 813.702.5925 or email her at robyn@followyourarrowmarketingcom.