According to Facebook, the Facebook pixel combines the power of the conversion pixel and the Custom Audience pixel into a single pixel. You can now use the Facebook pixel to measure, optimize and build audiences for your ad campaigns, and no longer need to implement the conversion pixel and Custom Audience pixel.
What does this mean to you? You get to create an audience of people that have gone to your website (even if they never fill out a lead capture form). Crazy awesome, right?
This is going to allow you to stay in front of people that have expressed an interest in your product or service. This retargeting is what big companies have done forever. But Facebook has now opened it up to the small business owner.
Check out how to do the Facebook implementation by clicking on the link below: