Don’t Buy Radio Ads Unless You Do This!
Don't Buy Radio...Unless You Do This! Radio is a powerful tool. And it reaches a massive audience. When done well, it performs GREAT. But done incorrectly, you might as well burn money. You need to know: who you are trying to reach (who is your ideal client) are these people listeners of this station what are their concerns what message do they want to hear what action do you want them to take You need to have the funds to continue your plan for a minimum of 6 months. And you NEED to track EVERY lead that comes in through just the radio. You do this by using a different phone number and a different website link. Your radio salesperson may try to discourage you from doing this. DON'T LISTEN!…