17Mar 2016 by Robyn Hatfield

If You Are Not Making Money On Your Marketing, You Are Doing It Wrong!

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I hear "marketing" people talk all the time about "exposure", "branding, "getting known", and more. BUT DOES THAT PAY YOUR BILLS? For every $1 on marketing  you spend, you better be making more than $1.  You may have to test, tweak and optimize.  And you may have to give it some time.  But you should start to see more revenue than cost.  So if you are not making more than $1 for every $1 you spend, CHANGE SOMETHING! Unless you have millions for a marketing budget, you have to make every dollar count. How long could you continue to market if you pay $5 and make $1.  How quickly would you run out of money? Now what if you paid $1 and made $5.  It's a different question you ask.…
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18Feb 2016 by Robyn Hatfield

LOVE Your Customers! How to Show Appreciation To Your Customers

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We are reminded in February to show our love.  And what better way to remind you that you need to LOVE your customers!  It's so important to show appreciation to your customers. So many businesses focus on getting new customers.  When really they need to just show more love to their existing or past customers. How can you do this?  Here are 13 ways to give love and show appreciation to your customers!  Provide OUTSTANDING Customer Service - From the get go, go above and beyond on every transaction. Say sorry - You are not perfect and neither is your business.  Things go wrong.  Make sure to own up to mistakes and apologize (and do your best to make it right).  Interact with your clients - Make an effort to…
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18Feb 2016 by Robyn Hatfield

Should Small Business Owners Start a Podcast?

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First, let's explain what podcasting is.  From Wikipedia: A podcast is a form of digital media that consists of an episodic series of audio, video, digital radio, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. Here are 4 Reasons Small Business Owners Should Podcast: Podcasting is cheap and simple to start. All you need is a good microphone (and you can get them for $50+) and you can start.  I use a simple headset microphone, Audacity to record it (free), and LibSyn to host ($5/month). Podcasting is great for small business owners to share helpful information, build an audience and a fan base, and really to connect to his/her customer base and community. Podcasting gives you incredible flexibility because…
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18Feb 2016 by Robyn Hatfield

Do You Have a Top 25 DREAM Client List? Use This Sales Follow Up System

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Do you have a top 25?  This would be 25 companies that are your PERFECT client.  These are clients that would match perfectly with what you have to offer. You should! You market/sell every day.  And you go after business in general. But you should pick a list of companies that are your DREAM clients.  And create a plan to acquire these companies as clients. The plan needs to have a STRONG sales follow up system that offers value.  Here's an example:  Call - Make a phone call to the client to find out who would be the appropriate decision maker.  Try to get as much information as possible.  Also, build rapport with the person that answers the phone (they will be invaluable to you).  Email - Send the decision maker a…
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