You know you have heard it AGAIN and AGAIN! “Build your email list.” From top marketing professionals, to sales executives to business owners and C level execs, they all have now acknowledged the need for building a list.
But it’s not just about the size of the list. It’s about the engagement of the list.
So how do you build a list (that is engaged)? ADD A FOLLOW UP SYSTEM INTO EVERYTHING YOU DO.
You are already doing the hard part. You are generating the traffic. And this is from your networking, appointment, sales calls, PPC, social media, ads, or whatever you happen to be doing. You are working hard to build traffic to get sales.
But what about the people that don’t buy?? Do you just forget about them? Well, that would be NUTS!
The people that clicked on your ads but didn’t buy are still viable prospects. But if you don’t put a follow up system in place, you won’t even know who they are.
Let’s give an example. Let’s say that you generate some good traffic and 100 people decide to click to go to your website. Of those 100 people, 5 decide to buy. Great…you have 5 clients. But what about those other 95? What if you were able to capture just 50 of those people’s information?
Why would you want to do that? Well, they were obviously interested enough to click. But maybe you didn’t show enough value. Maybe you didn’t build enough trust. Maybe the timing was wrong. And they just didn’t buy.
But now you have the chance to stay in front of those 50 to be able to: show (and prove) value, build trust, and be there when the time is right.
These 50 prospects are really FREEBIES. You paid for the marketing for the 5 sales. And these 50 prospects are just put into your funnel. And over time, you will get 5-10 sales from this (and maybe more).
So that means your marketing just became 200-300% MORE EFFECTIVE!
And what if you did that EVERY time? How big would your funnel be? HUGE, right?!
And imagine if this huge funnel of yours was being nurtured. And turned into a marketing system on autopilot. And it delivered clients week after week, month after month, and year after year?
Well, that is exactly what a follow up system is designed to do!
So, you may ask, what is in a follow up system? Click HERE to find out what you need for a good follow up system!