Do You Have a Top 25 DREAM Client List? Use This Sales Follow Up System

Do you have a top 25?  This would be 25 companies that are your PERFECT client.  These are clients that would match perfectly with what you have to offer.

You should!

You market/sell every day.  And you go after business in general.

But you should pick a list of companies that are your DREAM clients.  And create a plan to acquire these companies as clients.

The plan needs to have a STRONG sales follow up system that offers value.  Here’s an example:

1.  Call – Make a phone call to the client to find out who would be the appropriate decision maker.  Try to get as much information as possible.  Also, build rapport with the person that answers the phone (they will be invaluable to you).
2.  Email – Send the decision maker a personalized email.  Don’t tell them about you or your company.  Tell them how your product/service could help them.  Make it all about the client.
3. Social Media – Connect with the decision maker and the person answering the phone on LinkedIn.  Make sure to write a note (don’t just try to connect).  Explain that you called and sent them an email.  And let them know that LinkedIn is a great way to get to know people.  Follow the company on all social media outlets.  Make it a point to like/comment on their pages 1-2 times per week as your company.
4.  Mail a note card with something helpful/useful – Mail a handwritten note card with a magazine article, checklist or something that would be useful to the person/business.
5. Follow Up Email – Send a follow up email with an example of how you helped another company that was similar to theirs.
6. Mail ‘lumpy mail’ – Send them something that they just have to open.  Example:  Send a mini Rubik’s cube saying you want to help them ‘solve’ their difficult business problems…
7. Email – Send a video email with a free downloadable ebook that they would find useful.  Depending on the number of people you are reaching out to, consider tailoring each video to that particular person.
8. Call – make sure they received the mail and the email.  Tell them you just wanted to make sure they received it.
9. Monthly Email Newsletter – Include them on your short, concise, and information packed newsletter that focuses on them.  This comes to them every month.
10. Mail ‘lumpy mail’ – Send them another item (ex compass – we will help show you the way).
11. Quarterly Mailed Newsletter – Send this 4 times per year.
12. Call – Follow up on the mail.

You should have the information delivered close enough to remember who you are and spread out enough so you’re not a stalker.  🙂

I recommend have the first few in successive weeks then spread out further and further (2 weeks, 3 weeks, 1 month, etc.).

Would you like help creating a follow up system that will bring in your DREAM clients?  Call Robyn today at 813.702.5925 or email at robyn@followyourarrowmarketing.com.