06Feb 2016 by Robyn Hatfield

Before You Do Anything Else, Identify Your Ideal Client!

Sales
So many businesses make the mistake of never really identifying their customer.  And your customer is not "everyone."   If it is, you are going to be wasting a lot of marketing dollars. By identifying an ideal client, you can go after the most profitable customers.  You do this by tailoring your message specifically to this ideal client and distributing this message exactly where your ideal client is. Assuming you already have clients, make a list of your top 10 clients (top 10 most profitable clients that you enjoy working with).  Questions to ask to help you identify your target market for B2C (business to consumer): Male or female Race Age range Income level Asset level Geographical location Other specific factors which may include school attended, specific groups, religious affiliation,…
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06Feb 2016 by Robyn Hatfield

The Two Most Important Sales Lessons I Learned From My Mom

blog, Sales
The two most important sales lessons I learned from my mom growing up. Go make some friends My mom always told me to go outside, go to school, go to practice and ‘make friends.’  And as my sales career progresses, I realize that she taught me one of the most valuable sales lessons.  She taught me how important it was to build relationships.  When I asked my mom ‘how do I make friends’ she always replied ‘be a friend.’  She said it’s all about doing right by people and being trustworthy. (more…)
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06Feb 2016 by Robyn Hatfield

You Need to LISTEN!

blog, Sales
Marketing has changed.  Traditional marketing still has its place and is still valuable.  But social media changed the playing field.  Social media allowed smaller, more innovative companies to compete with industry giants with 10x the marketing budget. Social media also gives a voice to the individual like never before.   (more…)
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