ANYTHING WITH THE WORD NEWSLETTER IN IT!
Are you sending out a monthly newsletter to clients or prospects? For crying out loud, do NOT put ‘Newsletter’ in the subject line. Why? Because NO ONE (and I mean NO ONE) cares about your newsletter.
What do your prospects and clients care about? They care about you providing them information they are looking for. They care about you solving a problem. They care about you giving them something valuable.
And a subject line with the word ‘newsletter’ does NOT say that.
What are you including in your newsletter? I am assuming your newsletter has something that your prospect or client would actually want to read (not about your specials, your company or you). If you are solving a problem, use a teaser as the subject line.
Is there anything happening in their industry? Is there something many companies (that are similar to your clients) are worried about or struggling with?
Focus on THEM. Solve a problem. Provide value. And permanently erase ‘newsletter’ from your dictionary.