07Jul 2020 by Robyn Hatfield

6 Social Media Tips for Small Business

social media
If you are the owner of a small business, you likely wear many hats and have numerous responsibilities. Social media should be a main focus, but may seem daunting at times. Keep reading for tips on how to make it work for you in the most efficient and effective way possible. #1: Make it a priority Committing to using social media to market your business takes some effort and patience. It can take up to a full year to get the hang of social media in the business realm and learn how to make it work for you. Don’t give up! It takes time to figure out how to best connect with your customer base and how to convert that connection to sales. Make a plan for when you will…
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01Jul 2020 by Robyn Hatfield
How to Set Up Twitter Ads

How to Set Up Twitter Ads

Marketing, Network Marketing, social media
Transform your Twitter strategy and results by running paid ad campaigns. With Twitter Ads, brands and businesses can easily select campaign objectives that optimize towards a marketing goal — whether that’s building awareness, driving consideration, or getting people to convert or take action. Advertising on Twitter enables you to promote individual tweets or entire ad campaigns dedicated to targeted objectives for your business. You can choose between eight different options and set audience targeting criteria for each ad campaign you create. Ready to get started? Just follow these simple steps: Decide if you want to use the “Promote Mode” or “Twitter Ad”. If you're simply looking to get more views on your site, promoted tweets might be just the thing you need. In this option, you pay a flat monthly…
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15Aug 2018 by Robyn Hatfield
Why You Can’t Ignore Instagram

Why You Can’t Ignore Instagram

social media
Instagram has 1 BILLION active monthly users as of June 2018 (up from 800 million from the Fall 2017).  Instagram has been growing rapidly, and the upward trajectory doesn’t seem to be slowing. Some interesting statistics on Instragram: * 6 in 10 online adults have Instagram accounts. There are 25 million business profiles on Instagram. Over 80% of accounts on Instagram follow a business. This year 70.7% of US companies will use Instagram for marketing edging out Twitter for the first time. 300 million users use the ‘stories’ feature daily. It’s obvious you can’t ignore Instagram.  With all of this opportunity, it’s important to not only use Instagram, but use it effectively.  Below are 22 tips to make your Instagram posts more effective: Post on the best time of day for…
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06Feb 2016 by Robyn Hatfield

Who Cares About ‘Likes’

social media
Social media has been the buzz for several years now.  Companies have spent thousands and thousands of hours and dollars (and more) to capitalize on this trend. But is it really paying off? It's debatable.  Social media, unlike other forms of marketing or advertising, is the LEAST MEASURED.  And if it is measured, it's rarely on anything that means putting money in the business owner's pocket. So who cares about LIKES and COMMENTS anyway?!? Am I saying social media is a waste?  Yes and no. I use social media regularly.  I have acquired clients on EVERY social media platform that I actively participate.  I also find it extremely useful to bring client relationships to a higher level and deliver better customer service.  So I do see the value in social…
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