Marketing Archives - Page 3 of 4 - Follow Your Arrow Marketing

16Jul 2020 by Robyn Hatfield

Improve Your Email Marketing with These New Tools!

Email Marketing, Marketing, Marketing Automation, Network Marketing

Mail Genius This tool helps keep your emails out of a customer’s spam folder, and in their inbox, and is compatible with every major email provider. Just enter an email address and click to see the results. It is 100% free and no sign up is required. Litmus Each time you send that new email campaign, there are factors that can impact your email rendering. Litmus helps to determine those factors and helps you overcome those challenges. Customers state that it has saved them 30-60 minutes per email build. This is valuable time that can be spent elsewhere in your business. Lead Pages Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. It allows you to…

08Jul 2020 by Robyn Hatfield

How to Set Up LinkedIn Ads

content marketing, Marketing, social media

If you have always viewed LinkedIn as simply a networking tool, you are missing out on a valuable piece of the puzzle that LinkedIn has to offer. Running an ad campaign on this site is a highly effective marketing strategy. Follow these steps to get started: Creating your campaign Before you can create your ad, you must first create your ad campaign. In this process, you will determine things such as your audience, the platform, the type of ad, and your budget. If you have already created your campaign, scroll down to see the simple steps for creating your LinkedIn Ad. Go to LinkedIn Marketing Solutions (the ad platform) and click Create Ad.Create your campaign manager account (if you haven’t already).From your dashboard, enter your billing information. On the dashboard, click…

01Jul 2020 by Robyn Hatfield

How to Set Up Twitter Ads

Marketing, Network Marketing, social media

Transform your Twitter strategy and results by running paid ad campaigns. With Twitter Ads, brands and businesses can easily select campaign objectives that optimize towards a marketing goal — whether that’s building awareness, driving consideration, or getting people to convert or take action. Advertising on Twitter enables you to promote individual tweets or entire ad campaigns dedicated to targeted objectives for your business. You can choose between eight different options and set audience targeting criteria for each ad campaign you create. Ready to get started? Just follow these simple steps: Decide if you want to use the “Promote Mode” or “Twitter Ad”. If you're simply looking to get more views on your site, promoted tweets might be just the thing you need. In this option, you pay a flat monthly…

30Jun 2020 by Robyn Hatfield

What is Content Marketing & Why Do You Need to Do It?

content, content marketing, Marketing

If you own a business of any kind, you know that a successful marketing plan is one of the key components to thriving sales. Traditional marketing techniques are becoming more obsolete, so it is imperative to stay on top of the changing landscape to determine how to best get your product/service in front of potential customers. This is where content marketing can help. According to the Content Marketing Institute, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”. There are many benefits to content marketing, but today we will cover three of the biggest and most valuable: increased sales, cost effectiveness, and building a more…

20Sep 2018 by Robyn Hatfield

What is UTM? Why Should I Use UTM Parameters?

Email Marketing, Marketing, Marketing Automation, Uncategorized

UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link. UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic. If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign. An example UTM is below: ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions. A few important points to remember are: be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…