19 of the Best Small Business Applications for 2018

CRM, Email Marketing, Marketing Automation, Uncategorized
Do you have a favorite application for your small business? We have MANY favorites! From organization tools to scheduling to collaboration and automation, these tools will help your business be more efficient and effective! This is an updated post from a previous post in 2016.  We just added some new favorites! Here's our favorite 2018 Applications and Programs for Small Business! ActiveCampaign - ActiveCampaign has moved to the top of the list.  It's our FAVORITE marketing automation, email marketing, and light CRM platform.  Learn more about ActiveCampaign. HootSuite - Hootsuite is a scheduling and monitoring application for social media.  You are able to post across many different platforms as well as monitor mentions, tags, etc. on many different social media sites.  Just remember though:  you still need to log in to…
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What is UTM?  Why Should I Use UTM Parameters?

What is UTM? Why Should I Use UTM Parameters?

Email Marketing, Marketing, Marketing Automation, Uncategorized
UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link.  UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic.  If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign.  An example UTM is below:     ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions.  A few important points to remember are:  be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…
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Marketing Automation: How to Bring Sales & Marketing Together

CRM, customer relationship management, Marketing Automation
Marketing automation is all the buzz these days.  Companies and organizations are beginning to see the value.  If implemented and executed correctly, it can be one of the most beneficial and profitable marketing tactics you can use.  One of the key benefits to marketing automation is the alignment of the sales and marketing teams. We all know the struggle between marketing and sales.  While the end goal should be the same, the sales team and the marketing team usually are at odds with each other.  Marketing Automation is a great way to integrate the sales and marketing teams. Marketing automation helps sales and marketing create the same end goals. As discussed in the Marketing Automation article on Robynhatfield.com, a key part of marketing automation is the CRM or Customer Relationship Management tool. …
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Steps for Getting Started with Marketing Automation

blog, Email Marketing, Marketing, Marketing Automation, Uncategorized
Marketing automation allows your marketing to be more efficient and effective.  It frees up your time and makes your other marketing and sales better. Below are the steps to start with marketing automation: Organize contacts Consolidate - You need to consolidate all of your contacts into one place. If you have them in spreadsheets, different email programs, different CRM systems, and on paper, it’s time to get them all into one area. Screen - Once you have the contacts in one place, now it’s time to review and clean the list. Are there people that no longer have that email (example:  people that are no longer at the company)? Identify Source - Identify where the contact/lead was acquired. This is important for marketing ROI. Segment - After you clean the…
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