Pros and Cons of the top Apps for Small Businesses

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One of the best accounting apps on the market for small businesses is QuickBooks, and it is a game-changer for small accounting firms. The pros of using QuickBooks is that the app can use GPS to automatically track the miles a work vehicle uses. This ensures that the employee can be compensated for the right amount for their work, and tracks the employee’s location in real-time. For example, a real estate business would find this feature particularly beneficial, because most of the time they are on traveling for leads. Another great benefit of using QuickBooks is that employers can accept, set up, and sign estimates for customers even when they are out of the office. One drawback of using QuickBooks is the lack of some business and industry-specific features. For…
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8 Steps to Set Up YouTube Ads

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Did you know that YouTube is one of the world’s largest marketing platforms, with over 2 billion users each month? With just a few easy steps, you can learn how to create a video ad that will reach numerous prospects daily. Before you begin, you need to establish a goal for your ad. Who are you trying to reach? Are you looking for increased sales, brand awareness, or brand loyalty? By determining this beforehand, you will save yourself hours of time and valuable money when you reach the correct audience.  Step 1: Link Your Google AdWords Account to Your YouTube Channel Either login to your Google AdWords account (or see the link above to learn more and create one). Next, select the “tools” icon. Under the dropdown, select “SETUP” and…
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How to Use LinkedIn InMail to Get Clients

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What is InMail? Before we dive into HOW to use LinkedIn InMail, let’s discuss what it is. We know that LinkedIn is a networking platform where you can connect with other like-minded professionals, search for employment opportunities, or recruit new employees. It can also be used to reach out to potential clients who you are not already connected with. InMail is a premium, paid service of LinkedIn which is similar to email or messenger. Although you can connect with users on LinkedIn by commenting or liking a post, many times you will only see those that are in your Level 1 Connection, so using InMail is the only way to directly engage with them.  InMail Plans and Pricing LinkedIn Premium gives you 5 InMails each month. A LinkedIn Sales Navigator…
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Improve Your Email Marketing with These New Tools!

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Mail Genius  This tool helps keep your emails out of a customer’s spam folder, and in their inbox, and is compatible with every major email provider. Just enter an email address and click to see the results. It is 100% free and no sign up is required.  Litmus  Each time you send that new email campaign, there are factors that can impact your email rendering. Litmus helps to determine those factors and helps you overcome those challenges. Customers state that it has saved them 30-60 minutes per email build. This is valuable time that can be spent elsewhere in your business.  Lead Pages   Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. It allows you to…
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How to Set Up LinkedIn Ads

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If you have always viewed LinkedIn as simply a networking tool, you are missing out on a valuable piece of the puzzle that LinkedIn has to offer. Running an ad campaign on this site is a highly effective marketing strategy. Follow these steps to get started: Creating your campaign Before you can create your ad, you must first create your ad campaign. In this process, you will determine things such as your audience, the platform, the type of ad, and your budget. If you have already created your campaign, scroll down to see the simple steps for creating your LinkedIn Ad.  Go to LinkedIn Marketing Solutions (the ad platform) and click Create Ad.Create your campaign manager account (if you haven’t already).From your dashboard, enter your billing information. On the dashboard, click…
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