What Type of Marketing Automation Can You Set Up For Your Business?

Marketing Automation can help salespeople, marketers, and operations professionals be more efficient.  I started using marketing automation because I needed to generate more and better leads. Sales automation is just one small piece of the automation puzzle. Business automation can help the entire sales process as well as back-end operations. For the sales process, the ability to focus on the hottest leads helps everyone. You can stay in touch with all prospects but still have time to give attention to the prospects that are ready. Below are different automations you can set up for your business using various automation tools: Generating Leads - Generating leads is easier because you can use landing pages or forms to capture leads (and immediately follow up). Nurturing Leads - Nurturing leads and bringing prospects…
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19 of the Best Small Business Applications for 2018

CRM, Email Marketing, Marketing Automation, Uncategorized
Do you have a favorite application for your small business? We have MANY favorites! From organization tools to scheduling to collaboration and automation, these tools will help your business be more efficient and effective! This is an updated post from a previous post in 2016.  We just added some new favorites! Here's our favorite 2018 Applications and Programs for Small Business! ActiveCampaign - ActiveCampaign has moved to the top of the list.  It's our FAVORITE marketing automation, email marketing, and light CRM platform.  Learn more about ActiveCampaign. HootSuite - Hootsuite is a scheduling and monitoring application for social media.  You are able to post across many different platforms as well as monitor mentions, tags, etc. on many different social media sites.  Just remember though:  you still need to log in to…
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What is UTM?  Why Should I Use UTM Parameters?

What is UTM? Why Should I Use UTM Parameters?

Email Marketing, Marketing, Marketing Automation, Uncategorized
UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link.  UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic.  If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign.  An example UTM is below:     ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions.  A few important points to remember are:  be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…
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