How to Use LinkedIn InMail to Get Clients

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What is InMail? Before we dive into HOW to use LinkedIn InMail, let’s discuss what it is. We know that LinkedIn is a networking platform where you can connect with other like-minded professionals, search for employment opportunities, or recruit new employees. It can also be used to reach out to potential clients who you are not already connected with. InMail is a premium, paid service of LinkedIn which is similar to email or messenger. Although you can connect with users on LinkedIn by commenting or liking a post, many times you will only see those that are in your Level 1 Connection, so using InMail is the only way to directly engage with them.  InMail Plans and Pricing LinkedIn Premium gives you 5 InMails each month. A LinkedIn Sales Navigator…
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Improve Your Email Marketing with These New Tools!

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Mail Genius  This tool helps keep your emails out of a customer’s spam folder, and in their inbox, and is compatible with every major email provider. Just enter an email address and click to see the results. It is 100% free and no sign up is required.  Litmus  Each time you send that new email campaign, there are factors that can impact your email rendering. Litmus helps to determine those factors and helps you overcome those challenges. Customers state that it has saved them 30-60 minutes per email build. This is valuable time that can be spent elsewhere in your business.  Lead Pages   Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. It allows you to…
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How to Set Up LinkedIn Ads

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If you have always viewed LinkedIn as simply a networking tool, you are missing out on a valuable piece of the puzzle that LinkedIn has to offer. Running an ad campaign on this site is a highly effective marketing strategy. Follow these steps to get started: Creating your campaign Before you can create your ad, you must first create your ad campaign. In this process, you will determine things such as your audience, the platform, the type of ad, and your budget. If you have already created your campaign, scroll down to see the simple steps for creating your LinkedIn Ad.  Go to LinkedIn Marketing Solutions (the ad platform) and click Create Ad.Create your campaign manager account (if you haven’t already).From your dashboard, enter your billing information. On the dashboard, click…
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6 Social Media Tips for Small Business

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If you are the owner of a small business, you likely wear many hats and have numerous responsibilities. Social media should be a main focus, but may seem daunting at times. Keep reading for tips on how to make it work for you in the most efficient and effective way possible. #1: Make it a priority Committing to using social media to market your business takes some effort and patience. It can take up to a full year to get the hang of social media in the business realm and learn how to make it work for you. Don’t give up! It takes time to figure out how to best connect with your customer base and how to convert that connection to sales. Make a plan for when you will…
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How to Set Up Twitter Ads

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Transform your Twitter strategy and results by running paid ad campaigns. With Twitter Ads, brands and businesses can easily select campaign objectives that optimize towards a marketing goal — whether that’s building awareness, driving consideration, or getting people to convert or take action. Advertising on Twitter enables you to promote individual tweets or entire ad campaigns dedicated to targeted objectives for your business. You can choose between eight different options and set audience targeting criteria for each ad campaign you create. Ready to get started? Just follow these simple steps: Decide if you want to use the “Promote Mode” or “Twitter Ad”. If you're simply looking to get more views on your site, promoted tweets might be just the thing you need. In this option, you pay a flat monthly…
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