Why You Can’t Ignore Instagram

Why You Can’t Ignore Instagram

social media
Instagram has 1 BILLION active monthly users as of June 2018 (up from 800 million from the Fall 2017).  Instagram has been growing rapidly, and the upward trajectory doesn’t seem to be slowing. Some interesting statistics on Instragram: * 6 in 10 online adults have Instagram accounts. There are 25 million business profiles on Instagram. Over 80% of accounts on Instagram follow a business. This year 70.7% of US companies will use Instagram for marketing edging out Twitter for the first time. 300 million users use the ‘stories’ feature daily. It’s obvious you can’t ignore Instagram.  With all of this opportunity, it’s important to not only use Instagram, but use it effectively.  Below are 22 tips to make your Instagram posts more effective: Post on the best time of day for…
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Who Cares About ‘Likes’

social media
Social media has been the buzz for several years now.  Companies have spent thousands and thousands of hours and dollars (and more) to capitalize on this trend. But is it really paying off? It's debatable.  Social media, unlike other forms of marketing or advertising, is the LEAST MEASURED.  And if it is measured, it's rarely on anything that means putting money in the business owner's pocket. So who cares about LIKES and COMMENTS anyway?!? Am I saying social media is a waste?  Yes and no. I use social media regularly.  I have acquired clients on EVERY social media platform that I actively participate.  I also find it extremely useful to bring client relationships to a higher level and deliver better customer service.  So I do see the value in social…
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