Marketing Automation: How to Bring Sales & Marketing Together

CRM, customer relationship management, Marketing Automation
Marketing automation is all the buzz these days.  Companies and organizations are beginning to see the value.  If implemented and executed correctly, it can be one of the most beneficial and profitable marketing tactics you can use.  One of the key benefits to marketing automation is the alignment of the sales and marketing teams. We all know the struggle between marketing and sales.  While the end goal should be the same, the sales team and the marketing team usually are at odds with each other.  Marketing Automation is a great way to integrate the sales and marketing teams. Marketing automation helps sales and marketing create the same end goals. As discussed in the Marketing Automation article on Robynhatfield.com, a key part of marketing automation is the CRM or Customer Relationship Management tool. …
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Steps for Getting Started with Marketing Automation

blog, Email Marketing, Marketing, Marketing Automation, Uncategorized
Marketing automation allows your marketing to be more efficient and effective.  It frees up your time and makes your other marketing and sales better. Below are the steps to start with marketing automation: Organize contacts Consolidate - You need to consolidate all of your contacts into one place. If you have them in spreadsheets, different email programs, different CRM systems, and on paper, it’s time to get them all into one area. Screen - Once you have the contacts in one place, now it’s time to review and clean the list. Are there people that no longer have that email (example:  people that are no longer at the company)? Identify Source - Identify where the contact/lead was acquired. This is important for marketing ROI. Segment - After you clean the…
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