What is UTM?  Why Should I Use UTM Parameters?

What is UTM? Why Should I Use UTM Parameters?

Email Marketing, Marketing, Marketing Automation, Uncategorized
UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link.  UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic.  If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign.  An example UTM is below:     ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions.  A few important points to remember are:  be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…
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Email Marketing:  Where’s the Email Marketing Rule Book?

Email Marketing: Where’s the Email Marketing Rule Book?

Analytics, Email Marketing, Marketing, Uncategorized
Email Marketing:  Where’s the Email Rule Book? Email marketing has one of the highest returns on investment (if not the highest) of any marketing tactic.  It’s important for Business-to-Consumer and Business-to-Business companies.  So we must have an email marketing rulebook, right?  No, there’s not one.  Email campaigns perform differently with different audiences, voices, products, services and more. What does this mean to you? This means that while you can use tips and good rules of thumb, you HAVE TO test to get the most out of your email marketing campaign.  You can review the best performing email campaigns, but if it doesn’t work for your company, brand, voice or audience, it doesn’t matter. What are a few tips for testing your email marketing campaign? The subject line is the most…
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How Do You Get Started With Content Marketing?

Article Writing, blog, content, content marketing, Marketing
We have heard it for several years now, “Content is King.”  Content gives you the ability to create value, create expertise, and create your company’s image. You get to create the story.  You have the voice to share information about your company, your why, your industry, your products and so much more. What is included in content marketing?  Content is anything and everything you put out into the world (digitally or otherwise).  Blogs, websites, papers, articles, social media posts, videos, audios (including podcasts) and more.  The great thing about content marketing is you can share it in the format that best works for you, your audience, and for the topics, you are covering. How do you get started in content marketing? You will want to start with a plan.  This…
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Steps for Getting Started with Marketing Automation

blog, Email Marketing, Marketing, Marketing Automation, Uncategorized
Marketing automation allows your marketing to be more efficient and effective.  It frees up your time and makes your other marketing and sales better. Below are the steps to start with marketing automation: Organize contacts Consolidate - You need to consolidate all of your contacts into one place. If you have them in spreadsheets, different email programs, different CRM systems, and on paper, it’s time to get them all into one area. Screen - Once you have the contacts in one place, now it’s time to review and clean the list. Are there people that no longer have that email (example:  people that are no longer at the company)? Identify Source - Identify where the contact/lead was acquired. This is important for marketing ROI. Segment - After you clean the…
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What Is A/B Split Testing?

Marketing, Uncategorized
What is A/B Split Testing? A/B Split testing is a way to compare 2 different websites or ads to determine which will perform better.  In this blog I will specifically be talking about testing ads. With A/B split testing you 'control' certain data and test 1 area at a time.  A/B split testing can be used to test many different websites or ads with 1 control ad. What are the steps to A/B split testing? There are several steps in the AB split testing process. 1. Step 1 - Determine your goal. What do you really want the ad to do? 2. Step 2 - Create your different variations. This step is done again and again for each part of your ad (see below). You will test each part of the…
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