Email Marketing:  Increase Your Email Open Rate

Email Marketing: Increase Your Email Open Rate

Email Marketing
We love email marketing and marketing automation! Why? We know the Return On Investment (ROI) ROCKS!  In a study by DMA, for every $1 spent on email marketing, your return on investment is $38.  That's 3800%! One of the most important ways to help increase your ROI for your email campaigns is to get people to OPEN the email. Below are 10 ways to increase your email marketing open rate and make your email marketing campaigns more effective! Segment Your List This is most important.  Segmenting your list allows you to identify a target or ideal client and really address the concerns of that market.  This allows you to do a 1 to 1 marketing approach vs. the 1 to many.   Segmenting is different for different businesses.  You may segment…
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