What should I test in email marketing?

What should I test in email marketing?

Email Marketing
Make email marketing work for your company by testing! We all know email marketing has a high return on investment. To make email marketing effective for your organization, you will want to test every part of the email and sales process. So what can you test in email marketing? 1. Subject line The subject line is great to test because it’s easy to do and has a high impact on open rates. 2. From name Testing the from name is also easy. While it usually doesn’t have the same impact on open rates as subject lines, it may make a difference. Typically I’ve seen better results using a person’s name vs. using the company’s name. 3. From address If you can have robyn@abc.co vs. info@abc.co or sales@abc.co, it may increase…
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Email Marketing: How to segment your email marketing list

Email Marketing
The Power of Email Marketing "It's in the list." Email marketing is one of the most effective marketing techniques and strategies. One key difference between the people that are successful and the people that are not is how they construct and organize their list. In this video I talk about how you can segment your list to make your email marketing more effective and increase your revenue and profit!
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Top of Mind:  How To Stay in Front of Clients

Top of Mind: How To Stay in Front of Clients

Email Marketing
  You know the importance of staying in front of clients.  Most people have heard that it takes between 6 and 9 touches before a prospect becomes a client. Once you have made contact with someone, how many times do you 'touch' them?  Most businesses or salespeople only do it once or maybe twice. Once you have a client, do you stay in touch?  Most businesses do not do it on a regular basis.  Even though selling to an existing client can be more than 500% more effective than selling to a new client. Why don't more businesses stay in touch? It's time consuming and you have other things going on.  Often businesses don't want to 'bother' their clients or prospects.  And they just don't know what to say. But…
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19 of the Best Small Business Applications for 2018

CRM, Email Marketing, Marketing Automation, Uncategorized
Do you have a favorite application for your small business? We have MANY favorites! From organization tools to scheduling to collaboration and automation, these tools will help your business be more efficient and effective! This is an updated post from a previous post in 2016.  We just added some new favorites! Here's our favorite 2018 Applications and Programs for Small Business! ActiveCampaign - ActiveCampaign has moved to the top of the list.  It's our FAVORITE marketing automation, email marketing, and light CRM platform.  Learn more about ActiveCampaign. HootSuite - Hootsuite is a scheduling and monitoring application for social media.  You are able to post across many different platforms as well as monitor mentions, tags, etc. on many different social media sites.  Just remember though:  you still need to log in to…
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