Top of Mind: How To Stay in Front of Clients

Email Marketing
You know the importance of staying in front of clients.  Most people have heard that it takes between 6 and 9 touches before a prospect becomes a client. Once you have made contact with someone, how many times do you 'touch' them?  Most businesses or salespeople only do it once or maybe twice. Once you have a client, do you stay in touch?  Most businesses do not do it on a regular basis.  Even though selling to an existing client can be more than 500% more effective than selling to a new client. Why don't more businesses stay in touch? It's time consuming and you have other things going on.  Often businesses don't want to 'bother' their clients or prospects.  And they just don't know what to say. But what…
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19 of the Best Small Business Applications for 2018

CRM, Email Marketing, Marketing Automation, Uncategorized
Do you have a favorite application for your small business? We have MANY favorites! From organization tools to scheduling to collaboration and automation, these tools will help your business be more efficient and effective! This is an updated post from a previous post in 2016.  We just added some new favorites! Here's our favorite 2018 Applications and Programs for Small Business! ActiveCampaign - ActiveCampaign has moved to the top of the list.  It's our FAVORITE marketing automation, email marketing, and light CRM platform.  Learn more about ActiveCampaign. HootSuite - Hootsuite is a scheduling and monitoring application for social media.  You are able to post across many different platforms as well as monitor mentions, tags, etc. on many different social media sites.  Just remember though:  you still need to log in to…
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What is UTM?  Why Should I Use UTM Parameters?

What is UTM? Why Should I Use UTM Parameters?

Email Marketing, Marketing, Marketing Automation, Uncategorized
UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link.  UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic.  If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign.  An example UTM is below:     ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions.  A few important points to remember are:  be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…
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Email Marketing:  Where’s the Email Marketing Rule Book?

Email Marketing: Where’s the Email Marketing Rule Book?

Analytics, Email Marketing, Marketing, Uncategorized
Email Marketing:  Where’s the Email Rule Book? Email marketing has one of the highest returns on investment (if not the highest) of any marketing tactic.  It’s important for Business-to-Consumer and Business-to-Business companies.  So we must have an email marketing rulebook, right?  No, there’s not one.  Email campaigns perform differently with different audiences, voices, products, services and more. What does this mean to you? This means that while you can use tips and good rules of thumb, you HAVE TO test to get the most out of your email marketing campaign.  You can review the best performing email campaigns, but if it doesn’t work for your company, brand, voice or audience, it doesn’t matter. What are a few tips for testing your email marketing campaign? The subject line is the most…
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