How Do You Get Started With Content Marketing?

Article Writing, blog, content, content marketing, Marketing
We have heard it for several years now, “Content is King.”  Content gives you the ability to create value, create expertise, and create your company’s image. You get to create the story.  You have the voice to share information about your company, your why, your industry, your products and so much more. What is included in content marketing?  Content is anything and everything you put out into the world (digitally or otherwise).  Blogs, websites, papers, articles, social media posts, videos, audios (including podcasts) and more.  The great thing about content marketing is you can share it in the format that best works for you, your audience, and for the topics, you are covering. How do you get started in content marketing? You will want to start with a plan.  This…
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Steps for Getting Started with Marketing Automation

blog, Email Marketing, Marketing, Marketing Automation, Uncategorized
Marketing automation allows your marketing to be more efficient and effective.  It frees up your time and makes your other marketing and sales better. Below are the steps to start with marketing automation: Organize contacts Consolidate - You need to consolidate all of your contacts into one place. If you have them in spreadsheets, different email programs, different CRM systems, and on paper, it’s time to get them all into one area. Screen - Once you have the contacts in one place, now it’s time to review and clean the list. Are there people that no longer have that email (example:  people that are no longer at the company)? Identify Source - Identify where the contact/lead was acquired. This is important for marketing ROI. Segment - After you clean the…
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What are key metrics for email marketing?

blog, Email Marketing
Email marketing has a high return on investment.  As a marketer, you should be testing and monitoring all of your marketing efforts including email marketing.  You need to watch a few key metrics to make sure your email marketing is performing and to optimize it.  Below are 9 key metrics for email marketing. # of contacts – The number of contacts is a great metric because you always want to be growing your list.  Just remember though:  quality is more important than quantity. Breakdown of segments – Within your contact list, you will want to segment your list. Segments will depend on you, your business, your products/services, and your marketing strategy.  The number in each segment is a great way to measure the effectiveness of growing certain areas. Open rate –…
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Get Your YouTube Video Ranked

blog, Uncategorized, Video
YouTube is a great video platform.  It's also an amazing search engine.  People often go to YouTube before going to Google to help find something (especially any How To's).  And YouTube videos rank well on Google. So how do you get your YouTube video ranked? Well, it goes without saying that you really need a video with good content (that people actually want to see).  I am assuming you have this.  The steps you need to follow include:  Determine what keywords you want to rank for.  You really should decide this before even starting your video scripting or video recording. Research what videos are currently ranking for those keywords (hint:  search for those keywords and find out who the top 5-10 are). Watch a few videos to see content.  This…
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6 Tips to Make Your Networking More Effective

blog, Networking
Networking really does work.  It works in increasing business, increasing job opportunities, and increasing friendships! Some people are so very successful at networking, and some people struggle and never really benefit. Here are my tips for getting the most out of your networking: 1) GO TO THE RIGHT MEETINGS This requires you to do a little homework and find out what groups would benefit you and your company most. (more…)
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