Why Should You Use Google Analytics

Small businesses don't use data and analytics as much as they need to.  They spend money on trying to get customers.  But they don't always spend it in the right places at the right times. Google Analytics, an awesome, FREE tool provided by Google, allows small businesses the opportunity to see what is really going on with their website.  You can find out who is going to your site, where they are coming from (what is actually generating the traffic), how long they are staying on your site, what pages they are going to, and so much more. Why do you care?  And why should you use Google Analytics?  It can show you which marketing method you should continue with and which one you should dump.  It can tell you…
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Email Marketing:  Where’s the Email Marketing Rule Book?

Email Marketing: Where’s the Email Marketing Rule Book?

Analytics, Email Marketing, Marketing, Uncategorized
Email Marketing:  Where’s the Email Rule Book? Email marketing has one of the highest returns on investment (if not the highest) of any marketing tactic.  It’s important for Business-to-Consumer and Business-to-Business companies.  So we must have an email marketing rulebook, right?  No, there’s not one.  Email campaigns perform differently with different audiences, voices, products, services and more. What does this mean to you? This means that while you can use tips and good rules of thumb, you HAVE TO test to get the most out of your email marketing campaign.  You can review the best performing email campaigns, but if it doesn’t work for your company, brand, voice or audience, it doesn’t matter. What are a few tips for testing your email marketing campaign? The subject line is the most…
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