Blog

How to Set Up LinkedIn Ads

Uncategorized
If you have always viewed LinkedIn as simply a networking tool, you are missing out on a valuable piece of the puzzle that LinkedIn has to offer. Running an ad campaign on this site is a highly effective marketing strategy. Follow these steps to get started: Creating your campaign Before you can create your ad, you must first create your ad campaign. In this process, you will determine things such as your audience, the platform, the type of ad, and your budget. If you have already created your campaign, scroll down to see the simple steps for creating your LinkedIn Ad.  Go to LinkedIn Marketing Solutions (the ad platform) and click Create Ad.Create your campaign manager account (if you haven’t already).From your dashboard, enter your billing information. On the dashboard, click…
Read More

6 Social Media Tips for Small Business

Uncategorized
If you are the owner of a small business, you likely wear many hats and have numerous responsibilities. Social media should be a main focus, but may seem daunting at times. Keep reading for tips on how to make it work for you in the most efficient and effective way possible. #1: Make it a priority Committing to using social media to market your business takes some effort and patience. It can take up to a full year to get the hang of social media in the business realm and learn how to make it work for you. Don’t give up! It takes time to figure out how to best connect with your customer base and how to convert that connection to sales. Make a plan for when you will…
Read More

How to Set Up Twitter Ads

Uncategorized
Transform your Twitter strategy and results by running paid ad campaigns. With Twitter Ads, brands and businesses can easily select campaign objectives that optimize towards a marketing goal — whether that’s building awareness, driving consideration, or getting people to convert or take action. Advertising on Twitter enables you to promote individual tweets or entire ad campaigns dedicated to targeted objectives for your business. You can choose between eight different options and set audience targeting criteria for each ad campaign you create. Ready to get started? Just follow these simple steps: Decide if you want to use the “Promote Mode” or “Twitter Ad”. If you're simply looking to get more views on your site, promoted tweets might be just the thing you need. In this option, you pay a flat monthly…
Read More

What is Content Marketing & Why Do You Need to Do It?

Uncategorized
If you own a business of any kind, you know that a successful marketing plan is one of the key components to thriving sales. Traditional marketing techniques are becoming more obsolete, so it is imperative to stay on top of the changing landscape to determine how to best get your product/service in front of potential customers. This is where content marketing can help. According to the Content Marketing Institute, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.  There are many benefits to content marketing, but today we will cover three of the biggest and most valuable: increased sales, cost effectiveness, and building a more…
Read More

What Is Included in the G-Suite?

Uncategorized
What is G Suite? G Suite is a multi-functional tool offered by Google that allows you to organize your tasks, collaborate with your team, and connect to customers. It comprises business, educational, productivity, and collaboration software to maximize your efforts. What is included in the G Suite? The Primary G Suite tools include Gmail, Drive, Docs, Sheets, Slides, Forms, Calendar, Sites, Hangouts, and Keep. Let’s review these applications in more detail.  Gmail: Gmail is the email software provided in G Suite. With a G Suite plan, businesses are offered up to 30GB of storage space, have an email address customized to your company, and 24/7 support through either phone or email. Drive: Google Drive is a cloud storage program that is able to manage all of your company’s content and…
Read More