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Why Should You Use Google Analytics

Analytics
Small businesses don't use data and analytics as much as they need to.  They spend money on trying to get customers.  But they don't always spend it in the right places at the right times. Google Analytics, an awesome, FREE tool provided by Google, allows small businesses the opportunity to see what is really going on with their website.  You can find out who is going to your site, where they are coming from (what is actually generating the traffic), how long they are staying on your site, what pages they are going to, and so much more. Why do you care?  And why should you use Google Analytics?  It can show you which marketing method you should continue with and which one you should dump.  It can tell you…
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19 of the Best Small Business Applications for 2018

CRM, Email Marketing, Marketing Automation, Uncategorized
Do you have a favorite application for your small business? We have MANY favorites! From organization tools to scheduling to collaboration and automation, these tools will help your business be more efficient and effective! This is an updated post from a previous post in 2016.  We just added some new favorites! Here's our favorite 2018 Applications and Programs for Small Business! ActiveCampaign - ActiveCampaign has moved to the top of the list.  It's our FAVORITE marketing automation, email marketing, and light CRM platform.  Learn more about ActiveCampaign. HootSuite - Hootsuite is a scheduling and monitoring application for social media.  You are able to post across many different platforms as well as monitor mentions, tags, etc. on many different social media sites.  Just remember though:  you still need to log in to…
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What is UTM?  Why Should I Use UTM Parameters?

What is UTM? Why Should I Use UTM Parameters?

Email Marketing, Marketing, Marketing Automation, Uncategorized
UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link.  UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic.  If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign.  An example UTM is below:     ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions.  A few important points to remember are:  be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…
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SEO & Content Really Can Go Together

SEO & Content Really Can Go Together

Uncategorized
In the early days of Search Engine Optimization (SEO), many companies created absolute nonsense in their content.  You would read the content and think 'did this person even proofread this garbage?'  You would see the same word again and again.  You would see weird bolds and underlines.  And it just didn't make sense to any human. It did, however, make sense to the search engine. This type of writing was popular to increase traffic (although I can't imagine it kept people on the site or made them want to return). Now the search engines are smarter.  Search engines began recognizing keyword stuffing, 'invisible' key words, and gaming the system.  Websites started being penalized for black hat or gray hat (depending on where you sit on the fence) methods. So what does that…
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