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What is Content Marketing & Why Do You Need to Do It?

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If you own a business of any kind, you know that a successful marketing plan is one of the key components to thriving sales. Traditional marketing techniques are becoming more obsolete, so it is imperative to stay on top of the changing landscape to determine how to best get your product/service in front of potential customers. This is where content marketing can help. According to the Content Marketing Institute, it is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”.  There are many benefits to content marketing, but today we will cover three of the biggest and most valuable: increased sales, cost effectiveness, and building a more…
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What Is Included in the G-Suite?

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What is G Suite? G Suite is a multi-functional tool offered by Google that allows you to organize your tasks, collaborate with your team, and connect to customers. It comprises business, educational, productivity, and collaboration software to maximize your efforts. What is included in the G Suite? The Primary G Suite tools include Gmail, Drive, Docs, Sheets, Slides, Forms, Calendar, Sites, Hangouts, and Keep. Let’s review these applications in more detail.  Gmail: Gmail is the email software provided in G Suite. With a G Suite plan, businesses are offered up to 30GB of storage space, have an email address customized to your company, and 24/7 support through either phone or email. Drive: Google Drive is a cloud storage program that is able to manage all of your company’s content and…
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What Type of Marketing Automation Can You Set Up For Your Business?

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Marketing Automation can help salespeople, marketers, and operations professionals be more efficient.  I started using marketing automation because I needed to generate more and better leads. Sales automation is just one small piece of the automation puzzle. Business automation can help the entire sales process as well as back-end operations. For the sales process, the ability to focus on the hottest leads helps everyone. You can stay in touch with all prospects but still have time to give attention to the prospects that are ready. Below are different automations you can set up for your business using various automation tools: Generating Leads - Generating leads is easier because you can use landing pages or forms to capture leads (and immediately follow up). Nurturing Leads - Nurturing leads and bringing prospects…
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What should I test in email marketing?

What should I test in email marketing?

Email Marketing
Make email marketing work for your company by testing! We all know email marketing has a high return on investment. To make email marketing effective for your organization, you will want to test every part of the email and sales process. So what can you test in email marketing? 1. Subject line The subject line is great to test because it’s easy to do and has a high impact on open rates. 2. From name Testing the from name is also easy. While it usually doesn’t have the same impact on open rates as subject lines, it may make a difference. Typically I’ve seen better results using a person’s name vs. using the company’s name. 3. From address If you can have robyn@abc.co vs. info@abc.co or sales@abc.co, it may increase…
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Email Marketing: How to segment your email marketing list

Email Marketing
The Power of Email Marketing "It's in the list." Email marketing is one of the most effective marketing techniques and strategies. One key difference between the people that are successful and the people that are not is how they construct and organize their list. In this video I talk about how you can segment your list to make your email marketing more effective and increase your revenue and profit!
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