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SEO & Content Really Can Go Together

SEO & Content Really Can Go Together

Uncategorized
In the early days of Search Engine Optimization (SEO), many companies created absolute nonsense in their content.  You would read the content and think 'did this person even proofread this garbage?'  You would see the same word again and again.  You would see weird bolds and underlines.  And it just didn't make sense to any human. It did, however, make sense to the search engine. This type of writing was popular to increase traffic (although I can't imagine it kept people on the site or made them want to return). Now the search engines are smarter.  Search engines began recognizing keyword stuffing, 'invisible' key words, and gaming the system.  Websites started being penalized for black hat or gray hat (depending on where you sit on the fence) methods. So what does that…
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Why You Can’t Ignore Instagram

Why You Can’t Ignore Instagram

social media
Instagram has 1 BILLION active monthly users as of June 2018 (up from 800 million from the Fall 2017).  Instagram has been growing rapidly, and the upward trajectory doesn’t seem to be slowing. Some interesting statistics on Instragram: * 6 in 10 online adults have Instagram accounts. There are 25 million business profiles on Instagram. Over 80% of accounts on Instagram follow a business. This year 70.7% of US companies will use Instagram for marketing edging out Twitter for the first time. 300 million users use the ‘stories’ feature daily. It’s obvious you can’t ignore Instagram.  With all of this opportunity, it’s important to not only use Instagram, but use it effectively.  Below are 22 tips to make your Instagram posts more effective: Post on the best time of day for…
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Email Marketing:  Where’s the Email Marketing Rule Book?

Email Marketing: Where’s the Email Marketing Rule Book?

Analytics, Email Marketing, Marketing, Uncategorized
Email Marketing:  Where’s the Email Rule Book? Email marketing has one of the highest returns on investment (if not the highest) of any marketing tactic.  It’s important for Business-to-Consumer and Business-to-Business companies.  So we must have an email marketing rulebook, right?  No, there’s not one.  Email campaigns perform differently with different audiences, voices, products, services and more. What does this mean to you? This means that while you can use tips and good rules of thumb, you HAVE TO test to get the most out of your email marketing campaign.  You can review the best performing email campaigns, but if it doesn’t work for your company, brand, voice or audience, it doesn’t matter. What are a few tips for testing your email marketing campaign? The subject line is the most…
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Marketing Automation: How to Bring Sales & Marketing Together

CRM, customer relationship management, Marketing Automation
Marketing automation is all the buzz these days.  Companies and organizations are beginning to see the value.  If implemented and executed correctly, it can be one of the most beneficial and profitable marketing tactics you can use.  One of the key benefits to marketing automation is the alignment of the sales and marketing teams. We all know the struggle between marketing and sales.  While the end goal should be the same, the sales team and the marketing team usually are at odds with each other.  Marketing Automation is a great way to integrate the sales and marketing teams. Marketing automation helps sales and marketing create the same end goals. As discussed in the Marketing Automation article on Robynhatfield.com, a key part of marketing automation is the CRM or Customer Relationship Management tool. …
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