Blog

11May 2016 by Robyn Hatfield

The Worst Email Subject Line Goes to … (drum roll)

Other, Sales
ANYTHING WITH THE WORD NEWSLETTER IN IT! Are you sending out a monthly newsletter to clients or prospects? For crying out loud, do NOT put 'Newsletter' in the subject line. Why? Because NO ONE (and I mean NO ONE) cares about your newsletter. What do your prospects and clients care about? They care about you providing them information they are looking for. They care about you solving a problem. They care about you giving them something valuable. And a subject line with the word 'newsletter' does NOT say that. What are you including in your newsletter? I am assuming your newsletter has something that your prospect or client would actually want to read (not about your specials, your company or you). If you are solving a problem, use a teaser as…
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01May 2016 by Robyn Hatfield

Facebook Ads Don’t Work — Unless You Do This!

Uncategorized
Facebook advertising has become increasingly more popular.  Why?  Because you can create an ad easily, and can start an ad with very little money.  You can target a particular market and can get immediate results to see if it’s working. So why are so many advertising campaigns ineffective?  Because of several factors… Click on the link below to get our FREE eBook on the 5 Things You Need to Do to Make Facebook Work For You! eBook on Facebook Ads
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12Apr 2016 by Robyn Hatfield

Don’t Buy Radio Ads Unless You Do This!

Radio, Uncategorized
Don't Buy Radio...Unless You Do This!  Radio is a powerful tool.  And it reaches a massive audience. When done well, it performs GREAT. But done incorrectly, you might as well burn money. You need to know: who you are trying to reach (who is your ideal client) are these people listeners of this station what are their concerns what message do they want to hear what action do you want them to take You need to have the funds to continue your plan for a minimum of 6 months. And you NEED to track EVERY lead that comes in through just the radio.  You do this by using a different phone number and a different website link.  Your radio salesperson may try to discourage you from doing this.  DON'T LISTEN!…
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05Apr 2016 by Robyn Hatfield

Don’t Lose Your Shorts! Facebook Ads 2016

Uncategorized
Facebook advertising is becoming more and more popular. Every time you turn around someone else is teaching Facebook ads. So why is it so popular? Facebook has some CRAZY COOL features that separates it from other media. You can drill down your marketing and really target a very specific group. You can do it for very little money to start. And Facebook has some fancy retargeting tools and testing features. So why am I saying "DON'T LOSE YOUR SHORTS!"? Because most people do. Most people spend money and maybe get a few more likes here and there. But they are not getting traffic, building lists or generating revenue. And if you are just spending money on likes, I hope you have some deep pockets! Here are a few tips to…
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17Mar 2016 by Robyn Hatfield

If You Are Not Making Money On Your Marketing, You Are Doing It Wrong!

Uncategorized
I hear "marketing" people talk all the time about "exposure", "branding, "getting known", and more. BUT DOES THAT PAY YOUR BILLS? For every $1 on marketing  you spend, you better be making more than $1.  You may have to test, tweak and optimize.  And you may have to give it some time.  But you should start to see more revenue than cost.  So if you are not making more than $1 for every $1 you spend, CHANGE SOMETHING! Unless you have millions for a marketing budget, you have to make every dollar count. How long could you continue to market if you pay $5 and make $1.  How quickly would you run out of money? Now what if you paid $1 and made $5.  It's a different question you ask.…
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