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Create Your Marketing Message Based On Your Ideal Client

Sales
Ok, so you have identified your ideal client (if you haven't, check out Identify Your Ideal Client).  And you have identified where they are (if not, check out Where Are Your Future Clients?).  NOW it's time to CREATE YOUR MARKETING MESSAGE. Sooo...how do you do that? You have to really think like your ideal client (and you know what they look like and  where they are).  you have to answer: what are their biggest concerns? what is most important to them? what are the hot buttons? what are the features/benefits that are most important You want to answer the WIIFM question as the client.  What's In It For Me? If safety and family security is most important, don't sell the idea of how it's the latest and greatest.  If having the newest…
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Where Are Your Future Clients?

Sales, Uncategorized
As a smart business owner, you always need to know WHO your customer is.  For a recap on identifying your ideal client, go to the post Identify Your Ideal Client. And you also need to answer WHERE are your future clients. Once you have your customer persona (are they male/female, what age, where do they live, etc), you need to determine WHERE they are. Where do they get their information? What publications do they read? What websites do they frequent? Do they go to networking events?  Which ones? Do they read local publications? What radio stations do they listen to? What social media sites are they on? By pinpointing where your clients are, you can maximize your marketing dollars and get MORE SALES and MORE PROFIT while only spending dollars that…
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Before You Do Anything Else, Identify Your Ideal Client!

Sales
So many businesses make the mistake of never really identifying their customer.  And your customer is not "everyone."   If it is, you are going to be wasting a lot of marketing dollars. By identifying an ideal client, you can go after the most profitable customers.  You do this by tailoring your message specifically to this ideal client and distributing this message exactly where your ideal client is. Assuming you already have clients, make a list of your top 10 clients (top 10 most profitable clients that you enjoy working with).  Questions to ask to help you identify your target market for B2C (business to consumer): Male or female Race Age range Income level Asset level Geographical location Other specific factors which may include school attended, specific groups, religious affiliation,…
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6 Tips to Make Your Networking More Effective

blog, Networking
Networking really does work.  It works in increasing business, increasing job opportunities, and increasing friendships! Some people are so very successful at networking, and some people struggle and never really benefit. Here are my tips for getting the most out of your networking: 1) GO TO THE RIGHT MEETINGS This requires you to do a little homework and find out what groups would benefit you and your company most. (more…)
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Give More!

blog, Other
One of my core beliefs not just in the business world but in life in general is you need to always give more.  And this ‘give’ should come first from you. I believe that great people know that the more you give the more you will receive. Imagine if you decided to provide value to 10 people at a networking event over several different encounters.  Imagine that you went out of your way to do this and never once asked for anything in (more…)
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