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Email Marketing:  Increase Your Email Open Rate

Email Marketing: Increase Your Email Open Rate

Email Marketing
We love email marketing and marketing automation! Why? We know the Return On Investment (ROI) ROCKS!  In a study by DMA, for every $1 spent on email marketing, your return on investment is $38.  That's 3800%! One of the most important ways to help increase your ROI for your email campaigns is to get people to OPEN the email. Below are 10 ways to increase your email marketing open rate and make your email marketing campaigns more effective! Segment Your List This is most important.  Segmenting your list allows you to identify a target or ideal client and really address the concerns of that market.  This allows you to do a 1 to 1 marketing approach vs. the 1 to many.   Segmenting is different for different businesses.  You may segment…
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4 Key Steps in Marketing & Sales Funnels

4 Key Steps in Marketing & Sales Funnels

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You have probably heard people talk about marketing or sales funnels. You may have heard them referred to as a follow up system (check out our article here >> sales funnel <<).  There's been a lot of buzz about optimizing your sales funnel to get you leads and clients. Below are the 4 key steps the customer goes through in your sales funnel.  It's important to remember that different prospects and customers go through each of the steps at their own pace.  Some people may go through all of them in 1 day while others may take years to go through. Each step requires a different approach and a different emphasis.  The 4 key steps are:  1) awareness, 2) interest, 3) consideration, and 4) decision. Awareness Awareness is about making your…
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Marketing Automation Glossary

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As mentioned on RobynHatfield.com, Marketing automation is the software and technology designed for companies and organizations to effectively market on multiple channels and automate certain tasks. Marketing Automation terms can be confusing as many different terms are used interchangeably.  Below is a list of the most common marketing automation definitions:   Inbound Marketing - Marketing that brings prospects to you through various methods including SEO (search engine optimization), SEM (search engine marketing), social media, social media ads, content marketing and other methods. Automation Rules - Automation rules allows you to perform certain marketing tasks or actions within your automation system. Trigger Emails - Trigger emails are emails that are automated to send based on a prospects behaviors.  Triggered emails are helpful because they are timely and relevant. Lead Score - Scoring a lead…
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What is a CRM? Why Do YOU Need One?

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What is a CRM? As defined by Salesforce (a leading CRM company), a CRM or Customer Relationship Management tool is a technology for managing all your company's relationships and interactions with customers and potential customers. Why Should a Company Implement a CRM? We all know that business is about relationships. A CRM tool allows you to do a better job of keeping track of the customer relationship. This allows you to do a better job following up, providing value, and getting future sales and referrals. Types of CRM Tools Just as there are many different types of businesses, there are many different types of CRM systems. The larger the company, the larger the database capacity and complexity. The cost of the CRM is directly related to this. Below are a…
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