What is UTM?  Why Should I Use UTM Parameters?

What is UTM? Why Should I Use UTM Parameters?

Email Marketing, Marketing, Marketing Automation, Uncategorized
UTM stands for Urchin Tracking Module code and is the code added to the end of a URL or link.  UTMs allows you to measure where your traffic is coming from in more detail than you can get from referrer traffic.  If you do not use UTMs you will still see the referrer of traffic, but you may miss key details such as what specific post, tweet, page or link the user clicked to get to your site. UTMs include the source, medium, and campaign.  An example UTM is below:     ?utm_source=twitter&utm_medium=profile&utm_campaign=email UTMs are a very valuable tracking tools to help you make better decisions.  A few important points to remember are:  be consistent, use dashes, don’t repeat yourself, use lower case, and keep it simple but descriptive. Use…
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SEO & Content Really Can Go Together

SEO & Content Really Can Go Together

Uncategorized
In the early days of Search Engine Optimization (SEO), many companies created absolute nonsense in their content.  You would read the content and think 'did this person even proofread this garbage?'  You would see the same word again and again.  You would see weird bolds and underlines.  And it just didn't make sense to any human. It did, however, make sense to the search engine. This type of writing was popular to increase traffic (although I can't imagine it kept people on the site or made them want to return). Now the search engines are smarter.  Search engines began recognizing keyword stuffing, 'invisible' key words, and gaming the system.  Websites started being penalized for black hat or gray hat (depending on where you sit on the fence) methods. So what does that…
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Why You Can’t Ignore Instagram

Why You Can’t Ignore Instagram

social media
Instagram has 1 BILLION active monthly users as of June 2018 (up from 800 million from the Fall 2017).  Instagram has been growing rapidly, and the upward trajectory doesn’t seem to be slowing. Some interesting statistics on Instragram: * 6 in 10 online adults have Instagram accounts. There are 25 million business profiles on Instagram. Over 80% of accounts on Instagram follow a business. This year 70.7% of US companies will use Instagram for marketing edging out Twitter for the first time. 300 million users use the ‘stories’ feature daily. It’s obvious you can’t ignore Instagram.  With all of this opportunity, it’s important to not only use Instagram, but use it effectively.  Below are 22 tips to make your Instagram posts more effective: Post on the best time of day for…
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